Mumen Jianghu: the key to the future of hardware and wooden doors

Usually, consumers go to the store to pick a wooden door, more attention is paid to the material and workmanship of the wooden door, whether it will be deformed and cracked, whether it is environmentally friendly, and whether the overall design matches the decoration style of the home. After this hurdle is the price issue. In the eyes of consumers, hardware is not an ornament. To be precise, it can only be regarded as a functional accessory. However, in the actual use of the life, the function of the wooden door is mainly realized by the door hardware, especially modern. For example, the switch should rely on the hinge; the security should rely on the lock; to make the door fixed in an open and close position, the positioner is needed; the automatic closing requires the door closer... So, the improvement of the door hardware technology directly affects The experience of using the door.

Hardware is essential for wooden doors

If the problem of hardware is used, the phenomenon of discoloration or distortion and deformation will continue to appear, which will make the wooden door open, not pushable, not tight, or even cause the wooden door to fall off, which will cause great trouble to people. Troubled. Then in the hearts of consumers, it is not said that the manufacturer of this hardware accessory is unreliable, but that he has dug a pit by this wooden door manufacturer. The next time the home was renovated, the first normal reaction was to pull the wooden door into the blacklist, indicating that it could no longer be loved.

For example, if there are three wooden doors in front of consumers, all materials and designs are exactly the same. Only the door locks are different. One is the ordinary handle lock wooden door, and the other is the more popular password lock. Wooden doors, three are the more popular mobile phone key wooden doors. The three choices, which consumer will choose? The answer is obvious, after all, the consumer's choice is not to pay overnight, but a long-term life experience. The invitation of the high-end intelligent new era, no one is not good to refuse is not? It can be seen that the importance of hardware for wooden doors.

Wooden doors and hardware complement each other

Fortunately, many wooden door manufacturers have already realized this problem. Zhang Yan, assistant to the chairman of TATA Mumen, once said, “Without hardware matching, a door cannot be called a complete wooden door.” Wang Chunmei, manager of TATA wooden door research and development department, once said that “wood doors and hardware are complementary and the door is not separated. Open hardware, hardware can not be opened!" Throughout the wood door market in recent years, we can see that the leading enterprises in the wood door industry have shifted from the development of the previous door, the use of raw materials to the emphasis on hardware design, especially the smart opening method. . Moreover, those hardware companies that have made a series of breakthroughs in the field of smart door locks are increasingly favored and recognized by wooden door manufacturers. For example, on May 27th, Zhejiang Yongkang Door Show, Wang Li Locks launched “more convenient, safer and more durable”. The more beautiful Chinese-style smart lock, the live demonstration of 3D venous thermal recognition "brushing chest" technology, is to open the eyes of everyone, but also attracted the attention of many wooden door manufacturers.

Similarly, the tablet smart fingerprint lock launched by Zhongheng Lock Industry at the exhibition can realize password opening, fingerprint recognition, remote remote unlocking of mobile phones, unlocking records can be inquired, using APP to control, indoor air purification, truly intelligent, The effective combination of anti-theft, health and environmental protection, for the user vivid display of the smart door lock is not only a separate accessory, but an open home security life solution.

The key to the future of hardware

Liu Shuijin, deputy general manager of the door mute door lock, also said in an interview with reporters: "In a sense, the wooden door is a piece of wood. Today's wooden door, its function is realized by hardware. So the improvement of hardware technology In itself, it is the improvement of the door industry. Without the improvement of hardware, the improvement of the door itself can only be limited to the manufacturing process, and it is difficult to improve the function. The experience of the consumer, in addition to the appearance, is more from its function. The development of door hardware and the improvement of ideas have a 'subversive' meaning for the overall improvement of the door industry."

It is precisely because of the understanding of the characteristics of the wood door industry and the consumer's psychological demands, the door mute door lock has been around the human design and manufacturing products, in order to make consumers more convenient and safer. For example, the birth of the sliding door is accompanied by the problem of easy pinch when switching. The famous door mute door lock has developed a damping anti-pinch hanging wheel, which is specially used on the sliding door to truly prevent the pinch; for example, before The buffer sliding door hanging wheel can not be used when the width of the door is less than 700 mm, but sometimes the door width is less than 700 in the family. The anti-pinch hanging wheel designed by the door mute door lock can be used less than 700. As long as the width is not less than 530 mm, etc., these solutions continue to help increase the store's entry rate, confidence, turnover rate, increase the customer value and accumulate good reputation.

All in all, hardware is a key element in the future of the wooden door enterprise game. However, most of the wood door industry's emphasis on hardware is actually not high. Except for a handful of branded wooden door companies such as TATA, which have their own professional door matching system, other wooden door companies have hardly noticed the hardware, but still stay at Plagiarism and competition in appearance and price. Of course, this is also related to consumer psychology. There are still many people who think that the door is good, and the hardware is almost irrelevant. The final effect is indeed the effect of its own use. Therefore, for the future of the wooden door market, the door enterprises should not only strictly demand themselves, but also do a good job in research and development and innovation of products, and should correctly lead the consumption concept.

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