On December 1, Chengwaicheng, a well-known home furnishing store in Beijing, announced that it has reached a strategic cooperation relationship with Huari Group, and the two parties will work together to build a single high-end European and American home furnishing museum . This move not only marks a new round of business upgrades outside Chengcheng, but also shows that European and American furniture will likely become the next popular core product.   Single largest product positioning high-end  Looking at the pattern of Beijing's international home furnishing market, it is not uncommon to have stores that focus on European and American elements, but Chengcheng's "International Pavilion" is definitely one that can stand out because it has to be the largest in Beijing and even the largest in the country.  "Large, there is sufficient display space; large, only the ability to focus on advantageous brands." Liu Changhe, the chairman of the board, expressed the advantage of "making it bigger". And Chengwai Cheng, which has the largest single cell, has been constantly looking for opportunities for in-situ growth in the past two years. This time, the opening of a single hall to specialize in European and American furniture is just one of the important steps in its business upgrade and transformation.  It is understood that the Chengcheng International Pavilion covers an area of ​​50,000 square meters, and the total investment is expected to exceed 200 million yuan. The whole pavilion adopts European and American style park design, which is divided into four floors: one floor specializes in imported furniture, and the second to fourth floors gather First-class domestic and European style home furnishing brand. Liu Changhe hopes that the International Pavilion, which will open next May, will become the most complete European and American home furnishing store for first-line brands, thus adding a new bright spot to the Beijing home furnishing industry.  Introduce investors to create new models  The European and American furniture has very high requirements on hardware and software. Both the store and the merchant have huge investments. Therefore, Beijing currently operates European and American furniture stores, the largest of which is around 20,000 square meters. And Chengcheng sincerely wants to make the International Pavilion 50,000 square meters, excluding other costs, and upgrading alone requires huge capital investment. Business opportunities are fleeting. To shorten the cycle, Liu Changhe decided to introduce capital and win-win cooperation.  According to reports, Chengwaicheng International Pavilion was invested by Huari Furniture Group and operated and managed by Chengwaicheng. So, what kind of enterprise is this strategic investor Huari Group? Why can it move outside the city to let go? In this regard, Liu Changhe ’s explanation is that Huari has always been an important partner of Chengcheng sincerity, with a solid foundation for cooperation and “mutual knowledge and understanding†—don’t think of Huari as a well-known furniture manufacturer anymore. It has long been involved in real estate, finance, Energy and other industries. This information was also verified by Zhou Xuen, Chairman of Huari Group. He said that Chengcheng Chengcheng International Pavilion is a key project of many investments in Huari. “We started as furniture and are full of feelings for this industry, so we will try our best to do our best.† European and American furniture will become a popular trend  For this joint project launched by the two powerhouses, the merchant response seems to be more "exciting" than expected. According to Liu Changhe, as of the day of the press conference, more than 100 brands have expressed their intention to settle in, and some have even paid deposits and marked the venue.  In early November, the European and American Carnival of the actual home opened, followed by the official opening of Chengwaicheng International Pavilion in early December. Why do the well-known stores invariably aim at European and American style furniture? And the investment in decorating the storefront is always millions, why are the merchants so enthusiastic?  "Because everyone's judgment is consistent." Liu Changhe believes that he is now in the rising cycle of European and American furniture sales. "According to the market reaction in the past two years, the demand of Beijing consumers for high-end European and American home appliances has risen rapidly, which is reflected in Sales volume, product quality and personalized requirements are all aspects. "Zhou Xuen said that housing restrictions, people's consumption level improvement, open information and blocked exports have laid an objective foundation for the popularity of European and American furniture. "After panel furniture and solid wood furniture have passed the peak period, the matching between European and American furniture and high-end consumption is getting higher and higher, and the next 2 to 3 years will be an outbreak period." (Editor: Peter)  310S Pipe,310S Ap Tube,Seamless Steel Tube,Stainless Steel 310 Pipe Zhejiang Ruimai Stainless steel Tube Co.,Ltd. , https://www.ruimaitube.com