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On-site installation, another charge, online shopping, furniture, free delivery, is Shantou
The convenience and price advantage of online shopping is attracting more and more online shopping consumers. Statistics show that in 2011, the online shopping market in China reached 773.56 billion yuan, accounting for 4.3% of the total retail sales of social consumer goods. The marketing model explores the turbulent trend of the consumer market, and furniture companies have also tried the water and electricity business model. In 2011, Taobao's home industry turnover increased by 130% year-on-year. Some experts predict that by the end of 2012, the annual turnover of e-commerce platform home products will exceed 60 billion yuan. However, unlike clothing, food and other industries, in view of the convenience of large-scale goods, behind the high-speed development of the household e-commerce model, in addition to price measurement, the final assessment has to be implemented in the logistics distribution. Free delivery is not at home, but also need to pay extra fees. In addition to the recent online shopping promotion, the netizen Miss found that the home business has launched a number of special products in the Taobao Mall, just finished the house and intends to add furniture, she could not help but look out, not only the price tag It’s cheap to see in the store, and the “Courier Fee†column indicates “Businesses bear the freightâ€. Miss Yan excitedly said: "At the time I saw the package freight, and it was a local furniture company. I thought that the delivery would be very convenient. I didn't expect to know the customer service. The so-called "business bears the freight" is only the delivery to the merchant. The logistics distribution point warehouse will not be sent to the door of the house.†Miss Yan lived in the second ring of Chengdu City, and the answer obtained through consulting customer service was “If you choose to deliver the goods to your door, you need to pay more than 200 yuan to 300 yuan. If it is self-raising, it is from the customer to the merchant's logistics point warehouse in Pengzhou to pick up the goods.†Miss Yan calculated the account, if it is self-raising, need to find a large car to ship, the cost is about 400 yuan to 500 yuan, also It takes a lot of effort. "Even if it is a promotion, the package freight is just a gimmick." Miss Yan said, "It's not worthwhile, it's better to buy it nearby." The reporter logged into the "home improvement hall" of an online shopping mall, and opened a solid wood chair at random. After the product price of 319 yuan, the express delivery fee to Chengdu is 61 yuan, and after consulting with the customer service, the situation is similar to that of Miss Yan. The so-called 61 yuan shipping fee is only for the chair from Jinan, Shandong. The price that the merchant sends to the Chengdu logistics point warehouse, if you choose "home delivery", you will need to bear additional costs, and does not include installation. According to the reporter's understanding, at present, home network merchants mainly adopt three ways to solve the logistics distribution problem from the logistics point to the consumer's doorstep: First, the buyer comes to the door, but most of the logistics points are located. Around the Third Ring Road and even the suburbs, the operability is not strong for ordinary consumers; the second is the merchant's own delivery team, which is generally easy for local enterprises to achieve, but requires additional charges; for the merchants are domestic household enterprises In the case, only the mode of entrusting third-party logistics can be adopted. However, due to the lack of professional transportation experience for related products, ordinary logistics companies are not willing to undertake business in this area, and consumers are often worried about the domestic products caused by transportation. Damage and safety issues. The reporter saw from the logistics distribution merchants linked by an online shopping mall that some merchants clearly indicated that they can jointly undertake the entire logistics insurance claims business with the insurance company, but the reporter noticed that in the publicized policy sample, the coverage only covers from the logistics point to the The buyer has designated the location, that is to say, if the product is damaged after the home is unpacked, the third-party logistics distribution is not responsible for compensation, and the consumer will bear the risk. Even if the inspection is found to be damaged, and the furniture is damaged and refused to accept, some logistics and distribution companies will also require consumers to pay an empty driving fee of about 50 yuan. Home-based enterprises involved in e-commerce, professional logistics and distribution agencies, senior manager of Sichuan Yuancheng Logistics Co., Ltd. Wang Xiaoduo told reporters that furniture products require high logistics and transportation, and require a certain amount of space, especially for sheet metal furniture. Be careful, for logistics companies, the odds of furniture are relatively high. At the same time, if consumers need to install services, the professional skills of logistics personnel are also relatively high, so it rarely involves the distribution of furniture. Some third-party logistics companies also said that express shipments are easy to deliver, and the transportation and installation of furniture does require skilled workers, which will increase the operating costs of logistics companies to some extent. It is not difficult to see that the e-commerce platform provides a market for furniture companies, and real transaction is a challenge for traditional furniture companies. As far as the status quo is concerned, the traditional industry fosters a professional third-party logistics company, and the e-commerce platform will enlarge the market opportunities of both parties. In this drastic change process, the development of third-party logistics is still relatively slow. “Unfortunately, Chengdu is the capital of the home industry, but for now, there is no logistics company that provides specialized logistics services for the furniture industry. Of course, market changes will eventually change corporate perception, and logistics companies will also be traditional enterprises. Create more profit points.†Huang Shaoyin, deputy secretary general of Chengdu Logistics Association, said.