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The downturn in the furniture industry opens up new opportunities for e-commerce
The 13th Chengdu International Furniture Industry Exhibition (referred to as Chengdu Furniture Exhibition) was successfully concluded on July 6. During the exhibition, more than 900 well-known furniture companies from home and abroad gathered at the scene, and many of the big names in the home industry gathered in Rongcheng. On July 3, the “2012 China Home Presidents Summit†was held concurrently with the Chengdu Furniture Fair. Zhu Changling, chairman of the China Furniture Association, He Xuanzheng, president of the Guangdong Furniture Chamber of Commerce, and the presidents of nearly 100 first-line furniture production and distribution companies such as Hong Kong Dynasty, Guangdong Dafuhao and Chengdu Langdu Furniture arrived at the scene. Zhu Changling, chairman of the China Furniture Association, said that after 20 years of rapid development, the Chinese furniture industry has shown a sustained, stable and healthy development. According to the National Bureau of Statistics, the output value of furniture above designated size has been 208.933 billion yuan from January to May this year, an increase of 16.95% year-on-year. The overall level of the furniture industry is steadily increasing, and the quality of furniture products is growing rapidly. And China's furniture production value accounts for about 25% of the world, has become a global furniture production and exporting countries. "At the same time of rapid growth, there are also many opportunities and challenges." Zhu Changling said that especially since May and June this year, the furniture market has experienced a difficult situation for several years. There are surplus furniture stores across the country, and the phenomenon of store closures has occurred. The dealers also appeared at the peak of the store. Despite this, many high-quality corporate sales have continued to rise, even with a growth rate of up to 30%. Participants believe that there are many opportunities in the furniture industry in the next five to ten years. Dealers demolished stores, market shuffling, providing opportunities for excellent brands and new brands; e-commerce, the rise of the county market, large-scale mergers and acquisitions, personalized market, etc. will also provide new development opportunities for enterprises. For the e-commerce opportunity, Zhu Yuyang, general manager of Xinhongyang Industrial·Xinyue Home Brand Business Unit, said that at present, most consumers will reduce their expenses due to the impact of the macroeconomic environment, and in terms of shopping, they will increase the price or price/performance ratio. More psychological expectations, and the operating costs of e-commerce are generally lower than physical stores. It is foreseeable that e-commerce in the furniture industry will flourish when physical stores generally scream for sales declines. (Editor: JN103)