"So many building materials brands and home improvement companies are discounted. Is summer decoration cheaper?" Citizen Ms. Li's new house was just handed over in June. Originally, it was planned to be cool when the weather was cool. Then consider the renovation. On the contrary, Ms. Li had the thought of decorating in advance. Unlike Ms. Li, expectant mother Ms. Chen will enter the delivery room next month, and the new house will be handed over in August. "I originally planned to set up a decoration company before giving birth, but now I still plan to finish my confinement." Ms. Chen said that she has been paying attention to home improvement information in the opening year of this year. After the middle of the year, seven, eight, nine, and three months is the traditional low season for home improvement. Coming in August, under the low market for home improvement this year, in the off-season, can consumers "copy the bottom and pick up the basket"? The reporter visited the market to investigate. Summer decoration will be cheaper than peak season Data show that in June 2014, a total of 14 residential projects in six districts and three counties in Changsha City were reported for completion. The completed area reached 480,530 square meters, a decrease of 39,578 square meters over the same period last year. At the same time, according to the reporter's incomplete statistics, there were 52 houses delivered in June this year, including 19 hardcover houses. This year, the number of house deliveries dropped sharply in 1983-93. "In 1983, there were only 8 real estate deliveries, with a total of more than 5,000 households." The marketing director of a brand home improvement company told reporters that the data they held showed that the number of real estate deliveries in 1987 and 2003 The same period last year decreased by 15% -20%. In addition, the home improvement market entered the light market in the first half of this year, and the coming of the off-season made the market situation face a more severe test. It is understood that as early as July, many home improvement companies began to plan how to deal with this tough battle. At the same time, many home improvement companies in July and August also held the anniversary activities in full swing as in previous years. Home improvement companies such as Dianshi Home Decoration, Midi Home Decoration, Famous Artisan Decoration, Xijuan Decoration, and Gold Space Decoration all launched anniversary activities and related discounts. "In contrast, this time the decoration will be more than 10,000 yuan cheaper than the peak season." A home improvement marketer said. At the same time, in the off-season under the off-season, building materials vendors have also adopted the strategy of "holding together to keep warm". Some well-known building material brands in the country form alliances in the country or in some markets to promote sales simultaneously, allowing consumers to enjoy discounts and purchase all building materials in one stop. Consumers value quality more than price "The degree of discount is not much different, and the price is not the most important." Ms. Chen said, compared to price promotion, as a prospective mother, she is more concerned about quality and environmental protection. In the first half of this year, the general promotional activities of the "wheel war" did not make Ms. Chen tempted. The industry believes that with the development of the industry, the home furnishing market has shown a market situation that is not off-season in recent years. Although this year's market situation is very severe, under the off-season, it is the off-season. Can win steadily. "We haven't made any special measures or discounts. We still have to deal with the past and do ourselves well," said the sales manager of a brand home improvement company. Editor in charge: GO Jiaju CC
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