China's high-end hardware lock market or a major turning point

2014 hardware locks welcome change

In the face of fierce market competition, what changes have been ushered in the hardware lock market in 2014? From the hardware market, we have learned that many merchants have adjusted their brands, speeded up product update, upgraded files, and developed sales areas with high-end and refined products.

In a hardware lock store, the owner Li said that since entering July, the business is getting better every day, and the customers who come to the store to place orders and sign contracts to the contract are endless. In particular, the sales of high-end locks ushered in the peak period. During the talk, Li’s shop came with three guests. Inquired, they originally came from Pujiang, and opened a hardware lock shop some time ago. Today is a hardware product such as wholesale locks and handles.

High-end locks have high technology content, more emphasis on humanization, individuality, and distinctive features, so the product profits are relatively high. The speed of replacement and replacement of ordinary locks is accelerating, and high-end locks will gradually become the mainstream of the lock market. In addition, with the improvement of people's living standards, the construction of beautiful villages is gradually strengthened. The safety, reliability and convenience of security equipment are getting higher and higher, and the market demand for high-end locks will be further increased. In the future, it is the era of technologicalization, and locks will enter the fast lane of high-end products.

Guangdong increased research and development of high-end locks to cultivate brands

Guangdong Province is one of the two major hardware lock products bases in China. It has many Chinese famous brands, Chinese well-known trademarks, provincial famous brands, and provincial famous trademarks. Even so, on the whole, the brand effect is often limited to the province and the country, and it is not ideal abroad. Zhong Jinxi said that many companies can only name their own names and produce them for foreign companies.

The famous economist Lang Xianping once analyzed that although some of our brand-name products have reached the international brand level, our own brands do not have the status and value they deserve, that is, there is no pricing power.

Brands derive from market loyalty, and their core is quality, technology and credit. Experts analyze that the international brand name, its quality and integrity often experience more than ten years, decades of cultivation and test, such as Coca-Cola experienced 124 years, Zwilling knives experienced 278 years, but Guangdong's tiger head flashlight It is only 80 years old. Foreign high-end brands are not embodying value by quantity, but embodying value by brand and quality cultivated by time. So you can't have the urge to step into the sky, and don't be intimidated by the long road. Industry insiders said.

In addition to time, some well-known enterprises in Sanshui often meet the status quo and reduce investment in scientific research, technological transformation and innovation.

At present, our company's technology investment is less than 1%, but developed countries are more than 5%. To make our products become world famous brands, research funding must not be saved. Zhang Xiaoming, vice president of the Guangdong Hardware Lock Products Association, said: India's labor costs are 38% of China's, and neighboring countries, especially India, Vietnam, Thailand and other relatively backward countries have begun to compete with us for orders for low-end products. In this regard, the industry has called for the advantages of Sanshui's cheap labor to be given up, and hardware lock companies must find ways to enter the high-end market as soon as possible.

Grasp the trend of high-end locks

How to step into the high-end market as soon as possible, on the one hand need to be strongly supported by funds, enterprises also need to strengthen the awareness of brand image; on the other hand, recognize the direction to grasp the market demand for high-end locks, and achieve timely development.

The first trend: the focus on the integration of culture and personality in industrial design. The hardware of the locks on the market is varied and varied. However, it is rare to bring various cultural connotations into the design concept from the beginning of a design. Yajie Hardware R&D team has been committed to this aspect of exploration and experimentation since a few years ago.

The second trend: attention to user experience and product humanity. From the application of the product, user needs, consumer habits, the developer conducts extensive and in-depth research on the indoor locks in the existing market, and combines the feedback from senior industrial customers such as the door factory to carry out a new design on the lock body function. To meet the needs of the family.
The third trend: the rise of biometrics applications and the development of smart locks and smart hardware will raise the lock and hardware applications to a new level. Home intelligence will likely enter the homes of ordinary people in the near future. At present, smart locks with high technical and technological content, including password locks, IC card locks, and fingerprint locks, have gradually gained recognition for mid- to high-end consumption in market applications due to their unique convenience and gradual maturity of technology. And got a place. The fingerprint lock using biometric technology has a broader market prospect because of the uniqueness, non-reproducibility, easy to carry, unforgettable and non-lost characteristics of the fingerprint.

The fourth trend: focus on product innovation and patent applications, enhance core competitiveness, and increasingly regulate intellectual property rights. Yajie has more than 200 patents, and it is still increasing at a rate of about 25 per year.

The fifth trend: a complete solution for locks and supporting hardware. At present, Yajie has formed a complete product line of 18 series of intelligent door locks, building door locks, door hardware and bathroom hardware. Yajie has always focused on the integration of hardware products and application systems with locks as the core and construction engineering hardware and furniture hardware. It has always been committed to becoming an expert in the lock industry.

The sixth trend: emphasizes the attention to product details, strives for excellence in product quality, reflects consumer tastes from details, and reflects understanding of product connotations.

The seventh trend: the enterprise pays more attention to quality and brand. The true meaning of the brand is the crystallization of quality, durability and sustainable development; quality is the life of the enterprise.

The eighth trend: environmental protection, energy conservation and safety. The harshness of environmental issues calls for more effective action by responsible producers. Whether the products have passed the certification of environmental system and occupational health and safety system; whether to gradually adopt environmentally friendly plating process, reduce the use of cyanide, adopt 3 chrome plating; whether to meet the discharge standards of electroplating wastewater treatment and electroplating industry, all manufacturers are paying more attention to problem.

Hardware locks companies do marketing well in an invincible position

Established its own brand image, the lock company on the basis of strengthening the quality image of the lock, how to sell their products to the user's hands, is to test the company's marketing capabilities. In addition to quality, innovation, and dedication to marketing strategies, companies must be in an invincible position in the market. To do a good job in corporate marketing, it is necessary to rack your brains and spend your time thinking. On the one hand, do personalized marketing, understand the market demand, marketing must have its own personality, use its own characteristics to create demand to attract consumers; on the other hand, it is to meet the needs of customers in an all-round way, that is to say, enterprises should develop Personalized, colorful and more alternative products.

Enterprises must use marketing skills that are different from those of competition, and intentionally guide the market and consumer groups to grow in a direction that is beneficial to them, make potential markets a reality, and gradually increase their distance from competitors to make themselves more It is a unique marketing concept that aims to open up the market, occupy the market, and own the market. Maximize the individual needs. The so-called customer is God, everything starts from the needs of customers, creates a good relationship with each customer, carries out differentiated services, knows the needs of customers, and maximizes the individual needs of consumers. . In personalized marketing, consumers are completely self-centered when purchasing goods. If existing products cannot meet the demand, they can make specific requirements to the enterprise, and the enterprise can customize the ideal products demanded by consumers. With the products that are in line with consumers, the market competitiveness of enterprises is invisibly enhanced.