Recently, U.S. General Cables, one of the Fortune 500 companies, held the 2013 U.S. General Cable (China) Forum in Xi'an and more than 400 industry experts, scholars, and corporate customers were invited to attend. As leaders of the wire and cable industry, how they will develop in the Chinese market, the reporter interviewed Alex Tham, President of U.S. General Cable (China), on the margins of the forum. Alex Tham, president of U.S. General Cable (China) Reporter: At present, the domestic wire and cable industry is in a state of high-level vacancy and low-end melee. How do you see China's wire and cable market, what is your company's development plan? Tan Bingwen: China is the world's largest cable market, accounting for about 35% of the world. With such a huge space, we do not want to occupy a certain percentage of the target. The most important thing is that we hope to allow more industries to accept our products in the process of opening up the market. U.S. General Cable Corporation ranks among the top three in the world in the wire and cable industry and the United States. After 170 years of development, U.S. General Cables has established a glorious history in the industry, from inventing the world's first fiber optic cable to inventing AA8030 Shide Alloys. Aluminum alloy cable has become the benchmark of this industry and has top customers in many industries around the world. Since entering China in 2006, we have been constantly exploring the market. It can be said that we set a long-term strategy in China, instead of making money in the short-term or two-year period. Now, in China, U.S. General Cable already has a wholly-owned subsidiary and two joint ventures, 10 registered branches, and has successfully established a strong sales and service network in 300 cities across the country. In 2013, U.S. General Cable (China) could provide China with power cables, high-voltage cables, ultra-high voltage cables, telecommunications cables, mining cables, marine cables and nuclear cables required by various industries. Our one-stop solutions and services not only provide customers with quality products and perfect technical services, but also provide a reliable guarantee for the safe operation of products. We have accumulated rich knowledge and experience in the safety and innovation of wire and cable products, social environment and sustainable economic development. We are very willing to bring these global resources to China, make it available to the industry and to every corner of the society, and ultimately bring the greatest benefits to society, customers and themselves. Reporter: What are the biggest challenges in opening up the aluminum alloy cable market in China? Tan Bingwen: First of all, the standard is a problem. Aluminum alloy cables were invented as early as 50 years ago and have been used abroad for more than half a century. However, domestic standards for aluminum alloy cable products are still not perfect, and some people even use pure aluminum as aluminum alloy cables. Because we do not understand, we see a lot of this situation. Followed by security issues. We have devoted a lot of energy to explain to customers, telling customers what is the difference between aluminum products and copper. It can achieve all the properties of copper and even have advantages in some aspects. Reporter: The theme of today's forum is security and innovation. Please briefly introduce this situation. Tan Bingwen: In the wire and cable industry, safety and innovation are an eternal topic. Numerous professionals are dedicated to developing better, more advanced and environmentally friendly solutions. We also hope that through this forum, we can share our technology and ideas, listen to the voice of more peers and experts, and ultimately provide consumers and our industry users with the best and safe cable products. At the internal management level, we have the HSE (Health, Safety and Environmental Protection) Department and the R&D Department. Our company has a complete quality system, from cable products to raw materials, a unique traceability system, to inform the user of the specific parameters of each product production parameters, materials and other information. Even so, I think what's more important is our safety concept. For more than half a century, the United States General Electric Cable's Shide alloy? Brand products have created zero-failure operation with its superior safety and proved its safety, reliability, and economical quality. From the product's point of view, we always put the end user's safety at the top of the list. We are committed to providing the highest quality cable products and prevent accidents before they occur. We added elements such as copper, iron, and magnesium to the aluminum conductors of the cable conductors to greatly increase their mechanical properties. At the same time, this conductor design can provide excellent lightness and conductivity for distribution applications in power transmission. Not only that, our materials contain no halogen, and even in the case of combustion, the product has less dust and has the property of preventing or delaying the spread of the flame. The integrity of the line can be maintained, which is conducive to the extinguishing of fires and personnel and the reduction of secondary disasters caused by fire. What we want is for the market, close to the customer, to help customers solve practical problems. In fact, we have already developed many new products in China. The establishment of an R&D center in China is already in our recent plan. Reporter: In recent years, the domestic smart grid and ultra-high voltage power grid construction is very fast. What kind of plans do you have for this market? Tan Bingwen: Actually, there are several UHV cable projects before U.S. General Cable. What we need to do next is to see if we can better develop through the existing platforms. We are actively concerned. Because we already have products that are highly recognized by the market, we have accumulated a wealth of project experience. Reporter: What is your expectation of China's new energy industry? Tan Bingwen: New energy, both in China and in the world, is the future direction of development. Although there may be challenges in the short term, for us, new energy will be a sustainable development direction. At present, we have developed related products for wind power generation and solar power generation, and we actively engage with customers to carry out relevant research and development based on the issues raised by them. I believe that we have this technological capability to open up a broader market. I personally are optimistic about this aspect.
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