May 07, 2024

Focus: "Sichuan Furniture Transformation and Upgrade Acceleration Road" Summit Forum was held on July 4th


Forum background: In the 2008 export crisis, the uniqueness of Sichuan furniture made Guangdong and Zhejiang furniture people realize that they had been pursuing dollars and euros, and forgot the large blue ocean of the domestic market. However, with continued real estate regulation, with tightening domestic financial policies, as more and more foreign-invested enterprises turn to domestic sales, as furniture industrial parks blossom all over the country, with the expansion of the number of stores several times the increase in consumer demand With the blue ocean of domestic sales becoming a red sea, under such a competitive landscape, what strategic thinking do furniture companies in Sichuan have for the future?

At 1:30 pm on July 4th, in the Sohu Home Furnishing News Live Room at the Chengdu Furniture Fair, the Internet portal-Sohu.com (SOHU.COM), the authoritative portal for the Chinese home furnishing industry-Sohu Home Furnishing, the leading media in the Chinese furniture industry-Sohu The home furniture channel will host the " 2012 China (Chengdu) Furniture Elite Dialogue Forum"-aggregation, contention, and upgrade Focus on the acceleration of Sichuan furniture transformation and upgrading . At that time, leaders and elites of Sichuan furniture companies will come to the scene to participate in dialogues, exchange ideas, analyze keywords of Sichuan furniture companies in 2012, discuss new countermeasures to deal with severe situations, plan the future with strategic thinking, study the trend of industrial transformation, and examine the development model of enterprises. Looking forward to the future of Sichuan furniture industry.

forum topic:

Convergence, contention, and upgrade-focus on accelerating the transformation and upgrading of Sichuan furniture;

Main topics:

Topic one: single combat or group attack?

1. What do you think of the phenomenon of "hugging" in furniture companies?

2. Is it suitable for a Sichuan furniture company that has always been good at fighting alone?

3. If we want to fight in a "group", how can we live in harmony while ensuring our own interests? What do furniture companies need to pay attention to?

Topic two: Stabilize the territory or open up territory?

1. Does your company insist on the second and third tier markets, or is it ready to attack the first tier cities?

2. What are the unique advantages of Sichuan furniture companies over those in South China and North China that have long occupied the first-line market?

3. In the process of entering the first-tier cities, how to guard the positions of Sichuan furniture enterprises in the second- and third-tier cities?

Topic 3: Bigger and stronger or special and stronger?

1. Are furniture companies bigger or stronger to become stronger?

2. Specialized operation and diversified operation. Which operation method is more beneficial to the operator?

3. Please summarize your own position in the furniture industry in one sentence.

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