2012 is nearing the end. Consumers are rushing to arrange new houses before the end of the year, but some furniture brand dealers have experienced large-scale blood exchanges. According to industry sources, the end of this year furniture dealer replacement rate will be up to Liu Cheng. This will also mean that we may have set up our new home before the end of the year. By the next year, we will find that there is a problem with the furniture, but we will not be able to find the furniture brand distributor at the time of purchase. Exploring the root cause of replacement of furniture brand dealers, it is not difficult to find that the number of dealers of some furniture brands is huge, and the market environment in various regions is not easy. It is very difficult to maintain a stable sales environment. And no matter how good a dealer's ability is, it will go through the early and middle stages of development, and then develop to the peak period of sales, but with the development of the times, it will change from prosperity to decline and decline into the aging period. In addition to the above-mentioned development process that general furniture dealers must go through, the overall environment of the furniture market this year is also an important factor that induces dealers to change their blood at the end of the year. The weakness in the retail terminal market, the significant increase in store rents and staff costs, and the flooding of the market with low-priced furniture products from small factories are all increasing pressure on furniture dealers. Therefore, some small-brand furniture dealers, especially those in third- and fourth-tier cities, experienced significant "blood exchange" at the end of the year. Furniture dealers have the most serious change in third- and fourth-tier cities at the end of the year The weakness in the retail terminal market, the significant increase in store rents and staff costs, and the flooding of the market with low-priced furniture products from small factories are all increasing pressure on furniture dealers. Therefore, some small-brand furniture dealers, especially those in third- and fourth-tier cities, experienced significant "blood exchange" at the end of the year. Some exchange rates are even higher than 60%. In addition to the furniture industry, paint , wooden doors, cabinets, integrated ceilings, lamps and other household industries also have high blood exchange rates, mainly due to store location errors, imperfect channel construction, and natural customers. factor. Merchants withdraw from the market, consumers have rare after-sales service "I'm sorry, the number you dialed is an empty number, please dial later ... " Consumer Ms. Zhong has heard such voices several times a day these days. Ms. Zhong purchased a set of furniture in a furniture store in the first half of the year. Recently, she found that there were some problems with the hardware of the furniture. However, when Ms. Zhong called the service phone of the furniture dealer she found, she found that the number had become an empty number. After inquiring, I realized that this dealer had withdrawn from the store. Now that the furniture Ms. Zhong has bought has no way to enjoy the after-sales service she deserves. She has to pay for the furniture repair shop to replace the hardware in question. The survey found that apart from Ms. Zhong, many consumers have encountered the same situation as Ms. Zhong, especially in some third- and fourth-tier cities. In these cities, furniture operators are already uneven, and it is extremely easy to quickly open stores and die quickly. Many of the furniture brand dealers after stopping agent, or instead invest in other industries, or do anything then select agents other furniture brands. It is understood that this part of the furniture dealers have almost ignored the after-sales problems of the previously operated furniture brands, and there is no guarantee for consumers' after-sales service. Â Â Â Â For the consumer, this situation will result in loss of many furniture after-sales service, the most serious is the warranty period can not find furniture professionals free maintenance, unfurnished original replacement parts, spend more money to repair or small, will lead to the use of comfort furniture products dropped significantly useful life. Furniture manufacturers take the initiative to change dealers for stable sales "Furniture manufacturers are the least likely to see major changes in furniture brand distributors , but the large number of distributors of some brands, coupled with the difficult market environment in various regions, it is not easy to maintain a stable sales environment . This is why many furniture companies If in the case of funds permitting, usually just start carefully chosen furniture brand outlets and dealers to join the cause. "an industry source said. Although furniture manufacturers do not want major changes to brand dealers, but because furniture dealers have a life cycle-early, middle, peak, decay, and aging period, when furniture dealers enter the aging period, the market he creates The share will decrease, and the pioneering nature will also decrease, leading to a decline in the market sales received by furniture dealers. In order to better maintain the sales share in the region, furniture companies also choose to replace and adjust dealers. Because it is an adjustment made by a furniture company to a brand dealer, it will generally make corresponding adjustments to the after-sales service of the furniture products that have been purchased, such as adjusting the after-sales information to other dealers of the same brand in the same area to allow consumption There is no worry.
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