May 08, 2024

Dealers "exchange blood" at the end of the year, Chengdu furniture retail terminal market is weak

Chengdu furniture retail terminal market is weak, store rents, management fees, staff salaries are increasing, and small workshops are dumping low-cost products into the market ... all of which have increased the pressure on dealers. Therefore, some small-brand dealers, especially third- and fourth-tier cities Of distributors all experienced a substantial "blood exchange" at the end of the year.

Some Chengdu furniture brands have a large number of dealers, and the market conditions in their regions are different. The difficulty of maintaining stability is very large. When a competent dealer has experienced the early, mid, peak, and decay periods, it is very likely to enter the aging period. .

At the end of the year, consumers are rushing to decorate, and some Chengdu furniture and furniture building materials manufacturers are eager to change dealers. According to industry sources, the replacement rate of home dealers will be as high as 60% by the end of this year. This may mean that in the future, if our furniture and building materials encounter problems in future use, the dealer who should be responsible for it is likely to leave the building long ago.

Chengdu furniture after-sales telephone Chengkonghao store is difficult to maintain and difficult to repair

"I'm sorry, the number you dialed is an empty number ..." Recently, Ms. Zhong, who lives in Renshou, repeatedly dialed the after-sales service maintenance number but couldn't get through. It turned out that the merchants withdrew from the market, and the cabinet furniture within the warranty period could no longer enjoy the due after-sales service. She could only go to the repair shop at her own expense to find someone to replace the faulty hardware.

Recently, many consumers have encountered the same situation of Ms. Zhong, especially in the third- and fourth-tier cities of Langzhong, Longchang and Zizhong. "These cities are still in the state of being along the street, and the quality of the management staff is uneven, and it is easy to quickly open stores and die quickly." Su Ding, president of the new Bomei chain group, introduced. For consumers, this situation will cause the lack of many after-sales services, the most serious of which is that no professionals can be repaired for free during the warranty period, and there is no replacement of original parts, resulting in excessive cost and product use. Comfort and service life have dropped significantly.

Chengdu furniture brand distributors exchange blood at the end of the year

It is said that small dealers in furniture and building materials can exchange as much as 60% at the end of each year. To investigate the authenticity of this statement, the reporter specifically visited major distributors.

During the interview, the reporter learned that taking the flooring industry as an example, the retail terminal market is weak, store rents, management fees, and staff salaries are increasing. Hardcover rooms continue to squeeze the market share of wooden floors. Small workshops are dumping low-priced products into the market ... all The pressure on floor distributors has multiplied. Therefore, some small-brand distributors, especially those in third- and fourth-tier cities, experienced significant "blood exchanges" at the end of the year, and some even had a blood exchange rate higher than 60%. In addition to the flooring industry, paint, wooden doors, cabinets, integrated ceilings, lamps and other industries also have high blood exchange rates, mainly due to store location errors, imperfect channel construction, and natural customers. And other factors.

However, after many dealers stopped acting, they either switched to other industries or chose to act as agents for other brands. It is understood that this part of the dealers are almost indifferent to the after-sales problems of the previous operating brands, and there is no guarantee for consumers' after-sales service.

Comprehensive factors Chengdu furniture difficult to adjust manufacturers take the initiative to change dealers

"Chengdu furniture distributors as an important part of the manufacturer's conversion of products into profits, will hurt the bones and bones." The person in charge of the Southwest District of Schneider Electric told reporters that the manufacturer least hopes that they will have major changes. However, some brands have a large number of distributors and different market conditions in their regions, and it is very difficult to maintain stability. This is also an important reason why many manufacturers open factory-operated stores with the permission of funds.

It is understood that some manufacturers will take the initiative to change dealers and ask them to stop their agents. There are two main reasons: one is the life cycle of the dealers-when a competent dealer has experienced the early, mid, peak and decline periods Later, he is very likely to enter the aging period. Once the dealer enters the aging period, innovation is weakened, pioneering is reduced, market share is reduced, and output value is reduced. In order to better stabilize the sales level in the region, manufacturers will replace or adjust dealers. Second, dealers with insufficient capacity often keep asking manufacturers for policies and seeking higher sales returns for manufacturers.

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