From the closure of the Bei'anju Nanjing Qiaobei store at the beginning of the year to the recent closure of the Red Star Nanjing Olympic Sports Store, the Nanjing furniture market in 2012 can be described as a "story", but the entire industry has not stopped. Whether it is a dealer, a furniture store , or a manufacturing enterprise, they are all looking for a way out and look forward to development. Furniture dealers: "live" is the primary goal For Nanjing furniture dealer who in 2012 was a very difficult year. On the one hand, the demand for the furniture terminal market has indeed decreased; on the other hand, the excessive expansion of stores has led to an increase in the number of dealers passively opening stores. While costs have risen, output per unit area has declined. Therefore, for many dealers, finding a way to "live" is now the most critical issue. A distributor with the surname Liu believes that under the current environment, distributors must broaden marketing channels, such as group purchase channels, designer channels, e-commerce channels, etc., in order not to be eliminated by the market. He believes that from the current point of view, furniture group buying is still very effective. "As long as consumers enter the store, the group purchase scale of dozens of people, even if only a few people pay the final deposit, the performance is also very impressive." He said. Another dealer, Yu, who runs solid wood furniture , said that the situation of the Nanjing furniture market in 2012 was worse than in the past few years. In order to "live", they had to do everything they could. Now, the solid wood furniture brand he represents Several blasting marketing activities have been carried out in Nanjing. Although many people think that blasting marketing in the furniture industry is "drinking thirst and quenching thirst", which is not conducive to the long-term development of the industry, but for dealers, blasting marketing can gain more market share in the short term and support them to overcome difficulties. Furniture stores: conform to the market and build core competitiveness Since 2008, the area of ​​furniture stores in Nanjing has been rapidly expanding. For example, the Nanjing Kazimen home business district has been gradually formed since then. However, since 2011, as the market turned cold, the shortcomings of this over-expansion began to appear, and this year there have been the collapse of individual stores. Mr. Tu from Nanjing Guanghuamen Shilin Home Plaza said that the market economy has its own development mechanism, and survival of the fittest is a normal phenomenon. Specific to the furniture market, it is now a fact that more and more people are sharing the "cake". Competition is intensifying. Furniture stores must build their own core competitiveness in order to not be eliminated by the market. He believes that when making decisions, furniture store owners must always be market-oriented and consumers-based, because only by conforming to the market and winning consumers can they gain a foothold in the market. President Wang of a well-known store in Nanjing said that if there is no obvious improvement in the terminal market, the existing market share cannot "feed" so many stores. The reason why the current store is still able to continue is because the dealers in the store can still "go in and out". If the market continues to be down and the dealers become "only out of the market", the store can only withdraw from the market. Furniture companies: enhance comprehensive competitiveness Ms. Li Hongyao, director and vice president of Federal Group, said that after so many years of development, Chinese furniture companies have become more and more centralized, and some well-known brand companies are getting bigger and stronger. Those SMEs that lack brands will gradually be eliminated by the market. After all, the furniture industry will form a pattern in which the oligopoly enterprises like Haier, Changhong, TCL, Gree, Midea, etc., which are similar to the home appliance industry, occupy absolute market shares. Therefore, for those furniture companies with lofty ideals, the current primary goal is still to become bigger and stronger. Ms. Li Hongyao also said that in the future, competition among furniture companies will no longer be pure product competition, but competition of comprehensive strength, including competition in various aspects such as corporate culture, brand awareness, financial strength, and operational capabilities. Therefore, in the process of becoming larger, furniture companies must enhance their comprehensive competitiveness. Without the improvement of comprehensive competitiveness, it is impossible to be stronger. Looking back on 2012, the market is full of hardships; looking forward to 2013, we should still be full of confidence. As long as all furniture people act actively and work together, it will surely usher in a new "spring" of the industry in 2013. Polyacrylamide is a kind of high molecular polymer. It is widely used for industry like water treatment, paper, oil, coal, mine, textile, construction, etc.
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