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Mobile Internet marketing has become a golden means for the development of furniture companies
Mobile Internet is an industry that merges the Internet with mobile communication technologies. It represents an inevitable trend in the evolution of both Internet and mobile network technologies, serving as a natural extension of key applications from both domains. With the number of mobile devices far surpassing that of traditional computers, the Internet has transitioned into the era of Mobile Internet. The 3G network has already achieved global coverage, while 4G networks are being rapidly deployed worldwide, with plans to cover most cities in China in the near future.
As mobile Internet continues to grow at a rapid pace, entrepreneurs and business leaders are seizing the opportunity to leverage this new platform. Dong Yangming, the general manager of Jiangyin Huangtu Yibao Furniture Firm, launched the "Furniture Wholesale Mall" app, which has become a successful example for the furniture industry's digital transformation. According to Dong, the market potential of Mobile Internet is approximately 14 times greater than that of the traditional PC-based Internet. He believes that mobile marketing is set to become the golden opportunity for the development of the furniture business.
Compared to the traditional Internet, Mobile Internet offers unique advantages. It is constrained by smaller screen sizes, but it also allows for more focused user attention and better location-based targeting. This makes it ideal for modern users who tend to engage with content in short, fragmented sessions. Industry experts believe that for the furniture sector, entering the 3G mobile Internet space can significantly reduce costs while maximizing economic returns.
With the continuous improvement of online payment systems on both the Internet and 3G networks, more consumers are now purchasing furniture directly through websites or mobile apps. This shift not only helps businesses cut production costs and boost profits but also meets the growing need for industry expansion. As the furniture market becomes increasingly competitive, exploring new digital channels is essential for long-term growth and technological advancement.
In response to the rising competition, many companies are actively embracing the Internet and 3G mobile platforms, achieving substantial economic benefits. The success of the "Furniture Wholesale Mall" app highlights how these technologies have opened up a new blue ocean for the furniture industry, offering unprecedented opportunities for innovation and development.