2013 China Hardware Market Development Trend Analysis

China's hardware industry In recent years, the hardware market has gradually developed from a traditional hardware street into a modern hardware and electrical city. After this series of profound changes, the hardware market has now shown several major developments.

The first is scale. China's daily hardware industry has entered the world's forefront. China has established 14 technological development centers including zippers, electric shavers, stainless steel vessels, iron pans, blades and bicycle locks, and 16 product centers such as pressure cookers, electric shavers, and lighters. The vast majority of these centers have now developed into the vanguard of the industry, and some have become the vanguard of the world and have achieved good economic returns.

China has gradually become a major metal processing country and a major exporter. China has become one of the world's largest hardware manufacturers, with a vast market and consumer potential. At present, at least 70% of China's hardware industry is private enterprises, which is the main force for the development of China's hardware industry. In the international hardware market, developed countries in Europe and the United States have shifted their universal products to developing countries due to the rapid development of production technology and rising labor costs. They only produce high value-added products, while China has a strong market potential. Developed a major exporter of metal processing.

Followed by diversification. In the trade, circulation, export and other aspects have a huge advantage of the wholesale market, the production of hardware products has prospered the market, the market's prosperity has stimulated the production of products, and formed the interaction of production and market circulation. The construction of hardware and electromechanical specialized markets throughout the country has basically formed a reasonable match between producing area type and circulation type, large scale and small and medium sized, comprehensive type and single type, and complement each other. The overall layout of the hardware market specialized market in the country is rational, the operating variety is complete, and the logistics circulation is smooth. pattern.

Taking the Tianjin market as an example, the four hardware professional markets of Tianjin International Hardware & Electromechanical City, New South Road Hardware City, North Hardware City and Zhujiang Hardware City have annual sales of over RMB 20 billion. The four hardware markets seek development in the competition. According to their different market positioning, their respective development models have been formed.

The international hardware and electromechanical city in Tianjin city center adopts a comprehensive diversified business model. There are commercial stores in the electromechanical city, high-grade office buildings and star hotels, and hardware stores take the high-end route; North Hardware City features plumbing and solar wholesale markets. ; And Pearl River Hardware City is focused on the operation of decorative hardware tools. These four markets not only brought together more than 60% of the city's hardware merchant operators, but also brought ABB, Stanley, Bosch and other well-known domestic and foreign brands to Tianjin. Today, one of the largest hardware industry wholesale bases in northern China, a “hardware industry aircraft carrier” that integrates multi-functionality and professionalism is standing on the coast of the Bohai Sea. The future of the hardware market will grow from extensive to intensive. Branding, specialization, and scale will be the development direction of the specialized hardware market. The future specialized hardware market will show an irresistible momentum of development.

The third is modernization. The first is the extension of production enterprises to the circulation field. The new market trend of China's hardware industry is becoming more and more obvious. The rise of new channels has not only caused hardware manufacturers to face major issues such as re-positioning of traditional agents, distributors, and reconstructing cooperative relationships, but also has caused companies to face increasing challenges. The danger of falling next to market control. Second, the store has become an important development direction. The store has indeed great success. Huitailong relied on the franchise system from an unknown brand to the current industry-renowned brand. Third, e-commerce has become the mainstream of future development. The influence of e-commerce on the hardware traditional channels is increasing, and most hardware cities are beginning to seek to combine online e-commerce with the offline hardware market.

Finally, it is centralized and regionalized. China's hardware tools market is mainly distributed in Zhejiang, Jiangsu, Shanghai, Guangdong and Shandong, among which Zhejiang and Guangdong are the most prominent. East has known as "China Hardware First City" of Shanghai Hardware and Electrical and Electronic Commerce City; West has to build a large market such as hardware and electronic hardware market, "Chengdu Jinfu Hardware and Electrical City"; south of the famous Guangdong Guangfo Hardware and Electrical City; There is a “China Hardware City” in Beijing that is under construction; there is a “Yuhua Hardware & Electrical City” in Changsha.