March 29, 2024

Deep analysis of the three "diseases" in the wooden door market

With the increase in consumption levels, the proportion of wooden doors in decoration consumption is getting higher and higher. The wooden door industry is developing more and more rapidly, but today's market still faces problems such as brand no-knownness, high price, and incomplete identification. The market still needs to be further regulated, and the consumption environment needs to be purified.

With the increase in consumption levels, the proportion of wooden doors in decoration consumption is getting higher and higher. The wooden door industry is developing more and more rapidly, but today's market still faces problems such as brand no-knownness, high price, and incomplete identification. The market still needs to be further regulated, and the consumption environment needs to be purified.

Regarding such problems as the wooden door market, the reporter recently interviewed a number of industry professionals to understand and explore the sources of industry problems.

Why is the brand unrecognized?

The reporter learned in the interview that many wooden door brands have annual sales of several billion yuan, and their products and quality have also been recognized by the industry. A wooden door store manager thinks that the wooden door industry does not lack brands. “There are a lot of famous big brands in the industry, but consumers don’t know.”

For today's situation, a wooden door brand CEO said, "Compared with building materials and other industries, the wooden door industry is behind many years. From 2002 to 2008, wooden door sales peaked, and many brands rose, but ignored brand building and promotion. Although some manufacturers have begun to focus on and promote the brand, the promotion is still limited to the traditional marketing of channels, and the communication is still limited.

"At present, many brands in the wood door industry are only industry brands, and have not yet entered the ranks of the people's brands." A general manager of a wooden storefront believes that to become a brand of the people "not only requires strength, but also a wide range of terminal outlets." Others believe that the lack of the wooden door brand has been a powerful platform for many years.

He also believes that the brand awareness of the wood door industry is also related to consumer awareness. He introduced that the consumer's brand, style, material, service and other aspects have been investigated. The results show that "many consumers pay attention to style, followed by post-service, and finally material, energy-saving, no brand What concept.” But he also believes that in the future, with the growth of the wooden door brand, consumers' brand awareness will also increase. “This is also a development trend.”  

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