Laid-off couples open the hardware store's entrepreneurial story to do business first

The hardware industry is developing very fast, and the trend of industrial concentration is also obvious. The domestic hardware industry is mainly concentrated in economically developed provinces and regions such as Guangdong, Zhejiang, Jiangsu, Shanghai, Hebei, and Shandong. Traditional hardware companies have relatively simple products. Many companies only provide matching and accessories to other manufacturing companies. They are more dependent on manufacturing companies and have a slow response to market demand.

After more than 30 years of development, China's hardware industry has become more mature, and also plays an important role in the world market. At present, the output of many hardware products in China ranks first in the world, such as lighters, zippers, wrenches, pliers, etc. There are good sales records abroad. At the same time, after years of development, the characteristics of the development of China's hardware industry clusters have gradually emerged.

The advantage of industrial clusters is very obvious. It can effectively solve the problem of excessive management cost and agency cost, and avoid the problem of excessive transaction costs and high logistics costs caused by long-distance transactions. Industrial clusters are conducive to the deep division of labor between enterprises, and the deep division of labor is conducive to specialization and precision, which is conducive to improving efficiency and conducive to technological innovation. At the same time, it is beneficial to attract investment, which is also conducive to saving the cost of trading, and is also more likely to stimulate competition.

At present, there are more and more people in China who use hardware stores as entrepreneurial projects, and more and more hardware stores. So, how can a hardware store open to start a business boom? The couple Ma Jintao and Guo Mengxin started the hardware store after they were laid off. With the loyalty and sincere quality of the hospitality, the business was booming.

Laid off husband and wife entrepreneurship shop

Ma Jintao and Guo Mengxin were both employees of Chundu Group. In 2004, due to poor unit efficiency, the two were forced to go home to rest, and the family began to make a living for their livelihood. Ma Jintao and his wife went to Shaanxi to do business and planned to do business. After they arrived in Shaanxi, they rented a house and sent their children to the nursery school. They started their business in the early days of greed. Because they operated a hardware store, they also learned the hardware store business. The two seriously pondered. I plan to go back to Luoyang to open a store after I have learned the technology.

The initial two people faced the small things like door sucking, straight nailing, etc., and they were completely black and black, and they didn’t know where to start. In order to get acquainted with the business as soon as possible, Ma Jintao started the work of picking up, distributing and delivering goods. He rode the motorcycle every day on a tricycle and quickly found out the types and uses of hardware products, and gradually learned about the hardware lock market.

In 2005, Ma Jintao and his wife were formally laid off because the original factory benefits were completely unreturned. They stayed in Shaanxi for 3 years. In the past 3 years, due to busy business, they started working at 6 o'clock every morning. They only went home to eat and rest at around 10 pm, and all the lunches were settled on the street. Work. "It was really bitter at that time." Ma Jintao said, but no matter how much bitterness has to persist, the road that has been determined must go on.

Learn to return to shop

In 2007, the husband and wife finally completed the technical study, and the two decided to go back to Luoyang to open a store. After returning to Luoyang, the couple immediately checked the situation of the hardware lock market and began to choose the store address.

In the end, the two found that there is a big market in Luoyang. Finally, the husband and wife selected the store site in the 100-year home building materials city under construction. Because the building materials city has not started to attract investment, the two can only wait patiently. During this period, the two rely on selling cement to earn living expenses.

In 2008, when the 100-year-old home building materials city started to attract investment, the husband and wife immediately rented a 100-square-meter storefront with the borrowed 80,000 yuan and some accumulated savings. It became the first merchant to enter. At the beginning of the opening, the source of customers was insufficient. Ma Jintao took the products and went to hundreds of cabinet factories, furniture factories and decoration companies to dump. In order to gain the trust of customers, Ma Jintao always puts a part of the products on their trials, and waits for them to meet before they collect the money. Because of this, Ma Jintao has established long-term cooperative relationships with many customers.

In 2009, due to the proper operation, the couple's hardware store customers began to slowly increase, and the couple decided to increase the product type and expand the store to 200 square meters.

In 2010, the business became even more prosperous, and they expanded the storefront to 300 square meters.

In 2011, they opened another branch. As the size of the store expanded, they also absorbed a number of laid-off and unemployed staff.

Do business first

Ma Jintao said that in the three years in Shaanxi, Ma Jintao's aunt taught him one thing. If you want to do business well, you must first be a good person, be down-to-earth, and operate in a down-to-earth manner to ensure product quality. After they opened the store, they relied on the meager profit to operate, really consider the customer, and finally stood firm.

Whenever the supplier informs them in advance that the product has to be reduced in price, they will always tell the customer as soon as possible, and never deceive. Ma Jintao said that even if he earns a little less money, he must retain customers. Sometimes, if the customer does not need the product store, they will do everything possible to help customers find it. With quality service, low-profit operation and high-quality products, their hardware lock shop business is getting better and better.

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Responsible editor: Zhou Jiao recommended