Sanitary industry will enter the "debris flow" era

Recently, an article entitled "The United States to bring 4 billion into the bathroom squid effect is expected to promote the industry reshuffle" reported that the United States has been in full swing to prepare for the bathroom industry. I was touched by this news. With the consistent industry extension practice of the United States, it will be inevitable that China's sanitary ware industry will enter the “debris flow” era.

This news reminded me of a meeting with the U.S. household appliances group of the United States last year to discuss whether the United States will enter the ceramic tile and bathroom industry. At the time, my quotation was that the United States had kitchen and toilet, and now the tiles and bathroom are To a certain extent, relatively household appliances can be regarded as a highly profitable industry. If the United States extends its industrial territory, whether it will enter the ceramic tile and sanitary ware fields by means of kitchen and bathroom and real estate access. At the time, these people all thought that if the technology in the tile and bathroom industry matures, it may not be an expansion path.

Why the United States did not enter the ceramic tile and sanitary floor before it? With my many years of concern about corporate strategy and understanding of the home appliance industry, the United States did not cut into the ceramic tile and bathroom reasons: First, the main consideration of their own attention to focus on the bigger and stronger white Electricity. Everyone knows that the United States started by creating electric fans, relying on the full development of small home appliances and refrigeration appliances to make a fortune, relying on the industry to continue to create white goods dreams of the Kingdom of the Kingdom, and accumulated a large amount of human, financial and material energy on this road. Development will inevitably use this as the core; Second, Midea’s strategic vision does not allow frequent crisis events with tiles and bathrooms. China's ceramic tiles and sanitary ware have been controlled by Western countries such as Italy and Spain. In the process of global industrial transfer, building ceramics manufacturing transferred to China is the lowest point of the ceramic industry, not only bringing manufacturing and technology to China. The introduction of valuable opportunities, but also to China has brought high energy consumption and high pollution pressure and ecological protection pressure. In recent years, pneumoconiosis has frequently been exposed. This incident concerning the health of employees of enterprises, environmental destruction and pollution are related to the events of ecological and environmental protection, energy-consumption and energy-consuming incidents. These ceramic tile and bathroom problems may be the most beautiful in the past. In a few years, the main reason for building the ceramic industry has not been cut.

With the continuous support and improvement of the ceramic industry in China in recent years, China's ceramic companies have begun to turn. With the development of technology research and development in China's building ceramics industry in recent years, a large number of technical R&D backbones have been able to stand up to the challenge of world-class technology R&D masters. China’s building ceramics has shifted from single Chinese manufacturing to collective production, research, and The world-headquarters base that has been integrated in sales has become a reality. Technology has been achieved, talents have been made, and energy-saving and low-cost have been achieved. All of these have given the United States an idea to enter the building of a sanitary ware and help launch her long-awaited engine.

In 2010, which was just over, Midea realized the dream of “one hundred billion dollars beautiful” promised to *****. However, in the year the 12th Five-Year Plan was opened, the United States released its rhetoric and rebuilt it during the twelfth five-year plan period. A beautiful dream of this kind. People who understand white goods should be aware that white goods have been in a relatively saturated state both in the international market and the domestic market. From the aspect of Yunli, white goods have entered the era of meager profits as early as in previous years, and the emergence of the United States Forum real estate cannot become the core of her industry. In addition, the regulation and control of real estate has been a key task of the Central Government during the 12th Five-Year Plan period. This has greatly suppressed the expansion of the real estate landscape in the United States and therefore realized within five years. Rebuilding a strategic dream of the United States is indeed a very arduous idea. Under this circumstance, to achieve this goal, the United States must accelerate the development of more industries, and ceramic tile and sanitary ware have been associated with high profit margins over the past few years. Is the United States is more familiar with the industry and the matching of the field will inevitably become its first choice.

The development of the United States in China in the past few years can be said to have become a typical business model and has attracted attention from all walks of life. As far as market extension marketing is concerned, Midea has been rapidly cutting into an industry with a combination of “low price plus advertising”. Some reporters once said that all the industries that the United States passes through are like mudslides, and everywhere the companies fall. Currently, a large part of the sanitary ware is still small workshop-style enterprises, some are family-oriented small businesses, and some have a scale of a medium-sized enterprise. From this situation, it can be seen that with the entry of the United States, the sanitary ware industry will inevitably be staged again. Such as soybean milk, microwave ovens, air conditioners, refrigerators, washing machines, these industries have been facing the mudslide-like disaster.

If it really enters the “debris flow” era, what is sanitary companies to do? I think the first thing is to continue to activate the vitality of the organization and maintain an advanced nature of the organization. If we look at the current Jiantao Sanitary Ware Company from the perspective of business management, our management is of the utmost importance. In the industry, there have been many media and experts who are talking about how effective and how advanced tile companies manage. However, when I went deep into the company, I found out that internal managers have been able The phenomenon of hilltopism and so on is very serious. The market is full of some marketing techniques that can be ignored in the moment. The lack of management, pragmatic marketing, and the lack of practicality mean that employees throughout the company are prevailing in singleism and the organizational system is like a backwater. I am very worried about this. How many home health enterprises survive after entering the era of mudslides. However, in the industry not long ago, there was a phenomenon in which a certain enterprise appeared gang-strengthening and less sturdy in management reforms. These phenomena will become the biggest obstacles for enterprises to compete in marketing battlefields in the mudslide era. Therefore, I suggest that the majority of enterprises On the eve of the advent of mudslides, we must find ways to activate the organization's vitality. We don't have to fight channels and fight the scale of technology, but when we face such a Big Mac in the United States, the problem of organization is worse.