Wood flooring is one of the popular choices for modern families. Along with the increase in purchasers, floor businesses have also come up with many “marketing tricks†for consumers to find their way into high profits. Here we take the example of strengthening the composite wood floor. Let's take a look at the top ten tricks of the floor market. As a consumer, you can quickly come and see it! The first move: Haotianhaihai Many brand names are slogans like 100% import or import brands. Actual businesses only import a small part, most of them use domestic materials and technologies. Imported products and domestic products, packaging, the same size, even the color are the same, businesses sell at the import price, you can identify the authenticity? In order to prove the import of the "reality", businesses can also issue import declarations and proof of origin Book, and promised to fake a lose ten, could not help but you do not believe. If you buy such fakes, if you want to identify imports or domestically made and seek justice, you must become a company employee to find the inside story, otherwise the chance of winning your case is almost zero. The second measure: flowering on the tree The base material of the reinforced composite wood floor is crushed with logs, and after the high-temperature cooking eliminates various molds, formaldehyde glue is added. The standard product color is the wood's own color (white, yellow, brown). Because the laminate wood floor will release formaldehyde into the air and cause harm to the air quality, many consumers are looking for a healthy, green product. Some businesses have found that many consumers are not very clear about the difference between green and green colors. Therefore, green pigments were added to the substrate sheet to dye the substrate green and publicity was promoted. The green substrate was added with a green environmental factor or promoted green products in the production process to waterproof, reduce the release of formaldehyde and exceed the natural substrate, etc. . In fact, green and non-green have nothing to do with waterproofing, formaldehyde emission, and environmental protection. For a time, every household engages in green, and it seems that the environmental protection work of the reinforced wood flooring has made great progress. Those who choose green substrates Consumers do not become 100% victims. The third measure: fish in troubled water Strengthen the quality of composite wood flooring, the key is in the selection of raw materials and mix, and the processing accuracy of the product, the import plate and the domestic plate in the same size, import plate and domestic plate production according to the same technical requirements as above The difference is that the product has nothing to do with the length and breadth of each board. Some manufacturers see a certain size floor, such as 1290*195*8 or 1380*194*8 long-size board, there are fewer domestic manufacturers of this size, To spread the rumors, "Import plates are long specifications, domestic plates are short specifications." The price of longboard will rise accordingly, and the sales volume is optimistic. The manufacturers do not argue with the length and length of the board, but reduce the production of short boards and mass production of long boards. For a time, the "import" board surges and consumers spend less than the import board. The price that can buy into the "import board" is also enjoyable, the biggest benefit is to propose that the long board is the import board, disorderly market, and disorderly winning laminate flooring sellers. The fourth measure: stealing a column The first generation of reinforced wood flooring used in the trench slot socket structure, when installed, filled with glue in the gutter, you can ensure that the product will not occur in the use of seams, degumming phenomenon. In actual use, it was found that in China, the floor height difference is too high (up to 10mm/m, the standard requirement is less than 2mm/m), and the workers do not install it properly. The glue is not evenly spread and the floor is not full. Some floors of individual households will have cracks. Cracking problem. The merchants subsequently introduced thicker plates and locking plates to solve the above problems. Some merchants added the so-called “double locks,†“three locks,†and “four locks†in order to increase their “locking†function in publicity. The “buckle†floor gives the consumer a higher level of locking and the quality is better. In fact, the floor is firmly connected and not in the number of buckles, but in the angle of the chamfering and chamfering of the locking plate, the lock The level of the buckle is too much, as if using a few small locks to prevent theft, is it safer than using a large lock? The earliest manufacturers to produce locking plate is to increase the adhesion of the floor, and the development has finally become an increase in the lock In order to deceive the consumer, the lock floor is produced. The fifth move: against the customer The merchants who pay attention to quality and brand always sell products with the image of a store or a single brand. From the current situation, an old brand that has been operating for more than 8 years with a single brand name can be called a brand board, and the quality is guaranteed. The sales volume has always been good. Those newcomers may not care so much. They take several brands of flooring, sell at each large and small storefront, and pack one or several dozens of units (or companies). Brands are sold in various stores, and the products are divided into threes and fives. They are of good quality. Occasionally, they can pass national standards. Their service life can reach 5-6 years. Poor quality is one that cannot pass national standards. Products can only be used. Three or five months. Although each brand of these merchants is not very well-selling and not well-known, the sales of dozens of brands can add up to a large number of them, and it can even be the top spot to achieve a counter-customer-oriented strategy and purchase these brands. The customers are the victims, and even worse, such sellers join hands with the decoration and engineering companies to promote such low-quality, low-cost reinforced composite wood floors to consumers. Actually, it is consumers who do not worry, and it is these illicit merchants that benefit. Sixth trick: serial meter Since the quality of laminate flooring is indispensable, selling qualified products and non-qualified products can only be determined by the professional ethics and conscience of the business, and a large number of businesses are not subject to such restrictions. In order to transform low-quality, low-cost or qualified laminate flooring into qualified, “premiumâ€, “imported†and other image-enhancing floors to consumers, merchants adopt a series of measures to pack inferior products. Image integration. In order to allow customers to believe that low-quality products are good products, a large number of circumstantial evidences, sample books, inspection reports and other means are used to publicize, so there has been a strange phenomenon in the strengthening of composite wood flooring. The certificates are flying all over the world. The types of certificates include: The top ten brands in the country. Certificate, Consumer Trust Certificate, Quality Gold Medal Certificate, Import Customs Declaration, Forest Products Association, Consumer Association, Decoration Association Recommendation, Wood Flooring Association Recommendation, Green Building Material Certification, Waterproof Certificate, European Environmental Guarantee, European Flooring Association Certificate, 3.15 Quality Certificate , Shihuan permit, product quality exemption inspection certificate, Kangju demonstration project certificate, quality Wanlixing, foreign environmental system certification, ISO1400 environmental management certification, ISO9001 quality and technical certification, national 30 well-being demonstration project certificate, provincial famous product certification, insurance The company undertakes guarantees, contracts for keeping promises, certificates of state authority testing, non-toxic certification, and hundreds of other certificates. Together with exquisite packaging and posters full of “foreign tasteâ€, can you believe it as a consumer? I also believe that some of the certificates are "true", but when you are buying, you must first examine who has a certificate that is positive. Who is fake, then buy the plate it? Chinese people have the habit to believe that the certificate in the promotion of a series of certificates, who will not be fooled it? Seventh trick: Li Taotao In order to achieve "competition" between inferior and qualified boards, the inferior board is selected in the same way as the qualified board in the shopping mall, and even exceeds the quality of the brand board. It is consistent with the qualified board in terms of product specifications, designs, prices, and promotional materials. In terms of publicity, using misleading methods, I said that my board is "XX deck", "all-drill" series, 18000 rpm super wear-resistant, 36,000 rpm super wear-resistant, how low the formaldehyde content of the product, how the substrate is hard ,Which consumers know how hard and soft the substrate is related to the amount of formaldehyde glue, where consumers can immediately determine how much the laminate floor wear is, where does the consumer know what the “XX deck†“full drill†means? What is the standard, is not the industry level, or misleading businesses, the final installation to you as usual ordinary laminate flooring, or low-quality laminate flooring, businesses to achieve the purpose. Eighth trick: Reincarnate In order to further achieve the goal of reducing the cost of strengthening composite wood flooring, measures such as reducing the substrate density and reducing the wear layer of aluminum oxide have become obsolete. Nowadays, some manufacturers have adopted formaldehyde glue instead of melamine ammonium glue, and white sugar substitutes. Formaldehyde glue, these laminate flooring is not only not wear-resistant, but no adhesion between the layers and layers, waterproof, anti-deformation ability becomes weak, and the use of ordinary ink printed floor color, the results of the floor months of discoloration, Adhesive glue is replaced by white latex instead of D3 glue. The adhesiveness is reduced. The plastic film replaces the double layer with a single layer. Adding sand to the substrate increases the “weight†and “strength†of the substrate. The feeling of hardness. You have to ask how low the price of laminate flooring depends on how high the manufacturer's tactics are. In short, no matter how low the price is to sell, the merchant will also maintain sufficient profits, and the lower the price of laminate flooring, the higher the profit margin. Ninth trick: beauty plan The three test methods have different values ​​and have the same quality. In order to cover the disadvantages of household pollution caused by formaldehyde emission, the test reports that most businesses present to consumers adopt the climate chamber and desiccator tests. The quality is low, giving the customer an illusion of almost no formaldehyde release. Some businesses have proved that their formaldehyde emission is small and they adopt high-value incentives. They promise that if they find that the formaldehyde content of their products exceeds the national standard, they will give it a prize. It will put a harmless coat on the laminate flooring and create an illusion for customers. . Many countries prohibit the use of laminate wood flooring for home use. They can only be used in public places. This is the reason why the laminate flooring is harmful and cannot be solved. In fact, current products that meet national standards are harmful. Just as cigarettes that meet national standards are as harmful as humans, smoking harms one person, and formaldehyde pollution harms the entire family. In addition, please advertise one celebrity and add some anti-counterfeiting features to the product. In the same way, you can achieve consumer confidence. The company takes a good name: “XX Import and Export Service Company†gives people the impression that it is an imported floor, but in fact it? Tenth move: take the best The quality of the laminated wood flooring could not be distinguished with the naked eye, but the business people knew it well. They knew when the laminate flooring would be a problem. Before a large number of complaints from the customers, the company’s address and contact number were all replaced, and the mall was replaced with another brand. The label and door header advertisements and publicity materials give an illusion that the shop owner has been converted and the brand has been changed. In fact, it is still the same owner who sells the same inferior board. These bosses have mastered the customer is: "cheap products, ten people met nine people in the heart of love," do not use this kind of irrational consumer's mind to make a profit, but also to strengthen the floor business? There are several inferior board king in Shenzhen , It has been replaced by dozens of brands, and business is getting more and more prosperous, less than Â¥ 75.00/m2 (all inclusive) laminate flooring market is almost monopolized by these kings. (For more information on plate, please pay attention to China Plate Trading Network /) Phosphated Black Hex Nut Setter nut setter,hex nut setter,magnetic hex nut setter,Phosphated black Hex nut setter,nut setter factory henan horn tools co.,ltd. , https://www.horntoolsltd.com