Hardware market meets uptrend needs reorganization strategy to reshuffle factors

"Hard" sound behind the hardware business is becoming more and more difficult to do. The increase in electricity prices, raw materials, rising, the overall cost of a serious excessive, exceeding the part of it is difficult to shift downstream, so when the hardware business profits are gradually compressed, many hardware businesses recognize the seriousness of the problem, in order to long-term development, do a good job In the market, we must re-select new battlefields.

Third-tier cities have become safe havens In the past five years, the construction of professional markets has gradually developed from first and second-tier cities to third-tier cities, from economically prosperous areas to non-economic areas. It is understood that today's hardware market is heavily invested in the first-tier and second-tier cities. The development potential and the pace of transformation and upgrading are also relatively fast. Although the size of the third-tier cities is much smaller than that of the third-tier cities, due to the large scale of the first and second-tier cities and the wide regional impact, the impact on the original market structure is strong. It is even more necessary to re-establish a market structure that focuses on itself. Difficult.

At the same time, many first-tier and second-tier cities as sales-oriented markets, although the number is relatively high, but the grade is not high, and mostly integrated, there is no professional and distinctive business model, this "saw" model is likely to cause increased competition Therefore, the development of the entire hardware industry has been constrained. Therefore, a large part of the business can not achieve the desired goal and effect for a long time. However, in the context of this “strong meat”, local companies in some third-tier cities are quite optimistic. Although they do not have gorgeous packaging, they are particularly active and free in the vast hardware market. There is no "head-breaking blood" dispute, no "expensive", and a little bit more "original". There are quite a few new born calves who are not afraid of the tiger and exude a strong attraction, gradually introducing the market's main trends into the third-tier market.

Hardware market reshuffle factors Many hardware industry is not like other building materials, its connotation "variety", from screws to locks, from the pipe with steel. At present, we can see that the development of first-tier and second-tier cities in the hardware market is still mature. No matter what the provincial capital, there will be a corresponding operating scale.

Relatively speaking, the development of the third-tier cities will be insufficient. The current international crisis has spread from the virtual economy to the real economy. China's foreign trade exports have been greatly affected by foreign markets, and many hardware businesses have sharply contracted orders, and production and management are facing serious difficulties. . Not only the first-tier cities but also the third-tier cities are also affected. With the deepening of urban planning, although many third-tier cities’ hardware businesses are getting on track, seeking multiple development channels is always the root of the business.

However, in the process of “proactive agency” and “creating a facade”, there are still many merchants whose sales channels are still blocked, but traditional sales methods. Now is the era of the Internet. Internet marketing is gradually being used by large-scale merchants. However, small and medium-sized merchants are far away from this. Of course, there will be some examples of how many old customers make money, but closed channels can make many new ones. The customer's chances are lost. If the domestic environment changes and the prices of raw materials increase, it is the small and medium sized businesses that are most vulnerable to the impact. Therefore, expanding the construction of sales channels and fine-tuning the channels will be the development path for small and medium businesses. Moreover, because consumers have different habits and values ​​for purchasing goods, the customers faced by hardware exports are either agent middlemen or OEMs for foreign businesses. They pay more attention to factors such as cost and quality stability, so the domestic market In addition to dealers, most of the customers are direct demanders. They pay more attention to factors such as brand, product value, product style, and cost performance when purchasing. Coupled with the problem of different levels of consumer demand, the economic development in the Mainland of China has been uneven in recent years. Therefore, the level of demand is not the same. The demand level is relatively high in first- and second-tier cities and developed regions, but in the third-tier cities. The level is relatively low.

The business opportunities in the third-tier cities can be very good news for the newly emerging hardware business. With the development of the national development of three-tier cities, the entry of building materials industry into low-end cities has become a trend of the times, and with a large number of first-tier cities consumers The transfer of third-tier cities will gradually increase the demand for building materials products. The three-tier market will also soon mature. As long as businesses grasp the general direction of the rise of the third-tier cities, they can truly find a foothold in the third-tier cities.

In recent years, the hardware industry has occupied more and more people's living position. The traditional hardware storefronts are uneven, and the quality of products and after-sales services are also worrying. After heavy integration and development, hardware product brand stores have also begun to emerge, and spread in cities below the third level. This symbolizes the hardware industry's higher-end, more technical, more perfect sales system. The development of the hardware industry in the third-tier cities has been well-developed, to the disadvantages, to the needs of the people, and to the development of the market.