Home improvement O2O new players have appeared Since the self-love space has been invested by Shun Capital, home improvement O2O companies have emerged dozens of times in more than half a year. Although most Internet home improvement companies have not worked on the problem of homogenization in the industry, they have given a bright future to the future: subverting the traditional home improvement industry, and how many years of performance have reached billions or even billions. Wait. In fact, this vision is correct. According to the China Building Decoration Association, in the next 3-5 years, the demand for new home decoration will be at least 650 billion to 800 billion yuan per year. By 2018, the total will reach 2.6 trillion to 3.2 trillion yuan. . The industry giants have not yet appeared. At this time, when they enter the market, anyone can become the final winner. The industry with low online penetration rate is blue ocean in the eyes of Internet people. The home improvement O2O platform "Meijiabang" has completed the A+ round of financing of Tencent Resources + cash form, becoming the first investment in the home improvement sector that Tencent is currently revealing; the first domestic Internet home improvement platform built by the e-commerce platform Qijiawang On June 1st, the company officially went online for trial operation; on June 14, Dongyi Risheng, a home decoration company, announced that it intends to invest in US$12.8 million in its investment in Melaleuca, aiming to expand its home O2O e-commerce through this investment. Business; At the end of June, Zheng Yuxi, CEO of Purple Potato Home Improvement, revealed that in early 2015, he had received a strategic investment of 10 million yuan from Tencent's angel investor Liu Xiaosong. As Zheng Yuxi said, high-frequency Internet products have no entry, and low-frequency Internet products have great potential, such as home decoration is a typical representative. “When traditional decoration companies make 100 orders per month, they are very bullish. The traditional field is more dispersed. The first place only accounts for a few tenths of the market share. On the online, because there is a unified traffic entrance, it may There are several giant companies." Zheng Yuxi believes. Most companies that enter the home improvement field as a technology-based company are characterized by intelligent online products and management processes. They have more mature product and experience design, more suitable for consumption habits, and can interact with consumers and create stickiness. The traditional home improvement companies are not far behind, and they are enriching the 3D virtual design software for online design, providing effective help for measurement and cost calculation, and directly linking the ERP system to synchronize with the worker management system. However, whether the technology-based home improvement company, the traditional home improvement enterprise turned over the Internet home improvement company or the traditional Internet commercial media involved in the decoration service, the traditional industry Internet, pay attention to the pain points of consumers, so that the industry becomes more transparent. Therefore, regardless of the identity, "burning money" or "burning concept", the ultimate benefit is consumers. All-inclusive, half-package, where is the "money" way? At present, in the home improvement industry, hard-loading is considered to have a trillion-dollar market, but because of the problems of long nodes, long value chains, more product chains, and long service cycles, it has not been able to truly cut into the Internet. In the Internet home improvement products, the gameplay of each company is not the same. After launching the 699 yuan/m2 all-inclusive package from Love Space, many home improvement companies have followed suit and launched products of the same category, such as 698, 666 and other Internet home improvement products. The industry believes that the main material of the love space is only a few materials, the product is subversive and the personality is insufficient. In contrast to the all-inclusive Internet home improvement products, there are some Internet home improvement products that are hard-wearing and "half-package". On May 30th, Bolognese launched the "i7 series home improvement", which made the German construction a product of 509 yuan / square meter, challenging the ultimate cost performance of high-end home improvement. The grapefruit decoration pushes the 399 half-package repair package. The founder believes that the decoration company only provides the most cost-effective semi-package repair service. The owner decides the choice of the main material and even the home style. This should be the concept of internet decoration. . Responding to this, Sina Leju launched the "robbing the foreman", which will be made into a product of 198 yuan / square meter; and the decoration package of 216 yuan / square meter of purple potato home improvement. But whether it is all-inclusive or half-package, the entire home improvement O2O industry is still in a stage of cultivating users' habits. Everyone is taking the "burning money route", and the profit model is a big unknown. The current Internet home improvement products are mostly "flow + price", with large traffic inlets and zero gross profit cabbage prices to attract users. After that, some platforms will be connected to “service + designâ€, attaching designer fees and soft furnishings to make a profit. He Haoyu, CEO of Leju Holdings, once said: “The platform for robbing the foreman is a typical C2C2B. The simpler statement is that wool is on the dog and will definitely generate profits through value-added services in the future.†“Traditional enterprises rely on stable and reliable offline teams for replenishment and online diversion. Online can also use platform advantages to generate revenue for offline, thus realizing offline resource sharing and rational utilization.†Sun Wei Analysis . Zheng Yuxi believes that smart homes and smart homes are considered to be a major way of realizing hardships in the future. Hard-packed can be used to seize the entrance of the smart home from the source, such as laying on hidden lines. "All the technical skills needed for a smart family are already fully achievable. The key to when to land is whether this intelligence is good enough," he said. Industry sound Internet + Promote industry transformation and upgrading â—Qin Zhanxue, Executive Vice President of China Building Materials Circulation Association It is expected that in the second half of 2015, the trend of weak adjustment of the national building materials and home furnishing market will continue. However, under the leadership of the National Belt and Road, the coordinated development of Beijing-Tianjin-Hebei, and the three strategic implementation and planning of the Yangtze River Economic Belt, after a cycle of economic development cycle, the building materials and home furnishing industry will usher in a new transformation after upgrading and upgrading the survival of the fittest. A round of development opportunities. Utilizing the Internet + concept to subvert the traditional decoration method, and finally able to land in the traditional building materials home store and online mall, is a new model of mutual benefit and mutual promotion, and ultimately promote the transformation and upgrading of the entire industry. Internet + Will create a new model â— Zhang Ren, Secretary General of the Decoration Committee of China Building Decoration Association The Internet economy is a strong penetration, and some industries will certainly be subverted. Some industries must promote development. However, the home improvement industry is a modern service industry in the tertiary industry. It is also an important project. It must follow objective laws and follow the objective laws of construction engineering and decoration and decoration projects. No matter how it develops, it must adhere to quality service and integrity. 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