Solid wood furniture companies flooding narrow channels find a way out

Although solid wood furniture is the furniture product that modern home decorators finally love, according to the development of solid wood furniture industry in the current market, relevant experts analyze that in the near future, the solid wood furniture industry will face some difficulties, how to predict these in advance Difficulties and suggestions for getting out of these difficulties? This has to start with the upcoming difficulties facing the solid wood furniture industry.

First, the proliferation of wood furniture companies

In the course of more than 10 years of development, solid wood furniture in China has attracted a large number of companies to eat with a huge market demand and a very low industry threshold. The hot market has contributed to the expansion and proliferation of Chinese solid wood furniture in the short term. Among them, some small and medium-sized enterprises that do panel furniture have been transformed into solid wood furniture; at the same time, many large-scale enterprises are also zealous and adopt diversified development strategies. They will regard solid wood furniture as a development direction, expand the product chain, and enable the management of enterprises. It is getting more and more difficult. This kind of follow-through impulse behavior has added a large number of new “solid wood brands” to the major shopping malls in the front line. As a result, the solid wood furniture market has become more fragmented and regional competition has become increasingly fierce. The original furniture industry pattern was chaotic. It is even more confusing. In such a chaotic solid wood furniture industry, the country does not have a unified management and regulations.

Second, the homogenization competition has not changed

At present, many solid wood furniture companies in the market lack a clear market orientation and strategic direction, which blindly imitate and plagiarize, making “homogeneous competition” a weakness in solid wood furniture. The homogeneity of solid wood furniture is not only reflected in the craftsmanship, technology, design, and packaging, but also in the display methods of its exhibition halls, the shopping guides, etc. The most direct consequence of such serious homogenization competition is: And consumers' impressions about the products produced by the company are ambiguous and the sales volume of products cannot be mentioned. It does not mean that the company's brand is being molded.

Third, the shortage of raw materials for solid wood furniture caused cost surges

According to relevant experts from the Forestry Bureau, the amount of precious wood used in China's solid wood furniture market far exceeds the total amount of trees in China. In order to protect forest resources, China’s forestry authorities have increasingly scrutinized the harvesting; at the same time, China's timber import channels have also been hampered by the restrictions imposed by major timber producers, which has virtually made the market price of solid wood furniture very high. And because of the lack of substrates, many companies simply cannot produce solid wood furniture.

Fourth, the confusion of the solid wood furniture market has become commonplace.

With the rapid growth of solid wood furniture companies, the infinity of primary brands has soared, and the number of solid wood furniture has gone far beyond what it should have. In order to increase sales, merchants tried their best to hype the topic of “solid wood” and did not hesitate to seize the market by aggressive measures such as price wars, promotion wars, and even “on-site destruction tests”. In addition, with the soaring prices of solid wood raw materials and the introduction of new standards for solid wood furniture, solid wood companies have to risk the penalty of violating the rules and impose a “fight on the ball”, creating a bad impression in the minds of consumers, etc.; such a chaotic market, Makes some high-quality solid wood furniture companies do not get a good environment to grow.

Faced with the difficulties that solid wood furniture companies will soon face, what should solid wood furniture companies think in the coming process? As an enterprise, the only natural thing that can be done is to work hard on its own products. Solid wood companies can take the “New Chinese style” style and use simple Chinese style solid wood furniture products to achieve the effect of saving materials. In addition, solid wood furniture companies also Can take the "narrow" road, such as regionalization, and constantly eliminate some solid wood furniture companies with poor strength and quality, and slowly develop the brand industrial chain.