Under the fierce competition in product homogeneity, in order to meet the market demand, the product segmentation of the wooden door hardware industry has begun to emerge in the market. However, the subdivided coating market was not as hot as expected, which had to cause the company's deep thinking.
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Creating greater user value When traditional home stores respond to peer competition and the impact of the Internet, they use “terminal blasting†as the only weapon. At this time, the retail market is undergoing a quiet change. A group of IT people began to use the Internet to sell wooden hardware products. They Not only greatly improved efficiency, solved the problem of asymmetric information on consumption of the front door hardware industry, but also is changing the traditional industrial process.
The prerequisite for the existence of a large number of inefficient traditional hypermarkets is the high gross profit of the wooden door hardware industry, and the Internet is relieving the game rules. It does not matter whether the future belongs to a traditional company or an Internet company. What matters is that the future belongs to companies that create greater user value. At this stage, whoever increases efficiency can win the success of the stage, or even success.
There are many reasons why the competitive landscape is full of more variables affecting the flow of customers in the stores. Whether the positioning is accurate, whether the supply and demand are balanced, and whether the retail sales force is a direct impact on consumers' access to stores. Positioning, the domestic stores are more targeted at package sales, ignoring the improvement, or decorative consumption, while the former only accounted for 40% of the consumer motivation; competition, brand chain stores in recent years unpredictable expansion of the staking area Difficulties in the market have been compounded; trends, the diversification of channels, terminals and consumption patterns have added more variables to the competitive landscape.
Here, the author sincerely hopes that the wooden door hardware industry under the full market research, develop a thorough product plan, instead of changing the name of another name for a packaging concept of paint hype, really do a good job of "product breakdown", so that the wooden door hardware industry Competition in an orderly market environment will win the attention of the consumer groups in order to build a win-win subdivision approach, so as to obtain the greatest attention and trust from consumers.