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China's hardware and electrical industry still has a gap with the international level
Experts speculate that by 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%; the proportion of manufactured exports to global manufactured exports will be 5.22% from 2000. Increased to more than 10%. At that time, China will also have a group of strong electromechanical manufacturing groups, forming a number of distinctive and internationally renowned electromechanical manufacturing centers. But now Chinese companies face challenges and pressures, and we must pay attention to the gap in the international market. Technology At present, the design capabilities and level of multinational electromechanical enterprises and processing methods are higher than us. They all have advanced design reserves, and we lack both funds and technology. The brand has entered China's foreign electromechanical enterprises, and is a well-known multinational company in the world. They have good reputation and can provide users with quality products and perfect services. Chinese companies have a higher level of understanding of language and market, and they have a relatively good understanding of cultural needs. Therefore, it is more likely to establish their own brands. Serving foreign electromechanical manufacturers based on the laws of the host country, never committing to a competition, the service is very standardized, not only does not pay money, but also has the ability to profit, using economic means to promote the progress of their service standards. Funds At present, it is difficult for China's electromechanical manufacturers to get the funds. Even if they can get the funds, the scale is very limited. Some even operate in debt, and if they want to be close to the market, they will lack the ability to transform, and the products will be on the unified level. Therefore, the development of enterprises has many problems, and it is often forced to fall into price wars. The size of the US electromechanical tools market has a market capacity of $40 billion. Such as the United States Schneider, is one of the S&P500 companies. Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other trade areas. Strategic planning of products from world-class companies often gives a very clear impression. Many of our electromechanical companies are diversified in strategy and there is excessive competition. Many domestic manufacturers and brands are not prominent in their main businesses, and their core competitiveness is poor. Therefore, the production company must be professional and become a leader in product categories. Chinese companies are currently small in scale, and they are not eager to do everything, but should do the best for a class of products. Marketing Governance China's electromechanical management model needs to be differentiated. Governance experience, governance methods, and governance talents all face challenges; market governance, price governance, and promotion governance are all at a medium or upper level. The demand for the channel China market itself is growing. Many foreign companies come to China to produce, and they are more concerned about the Chinese market. Most of China's electromechanical manufacturers are based on the domestic market. However, the domestic market is undergoing changes. The traditional big trade associations, trade associations, Hualian system and power supply system are all joints with no economic relationship. Resources are extravagant and the marketing cost of enterprises is high. China's electromechanical exports account for only a few percent of the total. Expanding overseas markets is only the beginning. It is necessary to go out and lack international talents and business experience. Mechanism multinational corporations have established a modern enterprise system with clear and identifiable property rights. Our traditional electromechanical manufacturing enterprises, even if they are listed, may have a strange circle, that is, enterprises with standardized operations, and more or less retain the traces and branding under the traditional governance mechanism, because they are born out of the traditional mechanism. . Such mechanisms and traces restrict the display of competitiveness. Scientific resolution planning mechanism Many people in the country think that foreigners do not understand the Chinese market. It is true that foreign manufacturers will use high salaries to appeal to Chinese localization talents, willing to spend money to buy information, and establish effective information channels and quick response resolution plans. Pipeline, and China's electromechanical response to the market often lags behind. We often lack decision-making and delay business opportunities when the resolution is planned.