In 2013, the home furnishing industry was calm on the surface, but in reality the waves were surging: the protection of original designs was strengthened; e-commerce became the latest fashion, although some people welcomed with both hands, others avoided it; private custom and other high-end atmospheric consumer concepts are in furniture The industry is more popular ... Regardless of corporate behavior or market phenomena, all industry changes and innovations are based on changes in customer needs, and are also reflections on business ideas and operating models brought about by the rapid development of the entire industry.   Mahogany new material favored  In June 2013, the newly revised Convention on International Trade in Endangered Species of Wild Fauna and Flora (the "CITES Convention") came into effect, and the import and export of 7 species of mahogany tree species, including Dalbergia davidii, will be strictly restricted. Affected by this, represented by Dalbergia sibirica, the price of mahogany raw materials continues to rise. Affected by this, the use of some “non-traditional†mahogany materials has expanded, such as Burmese rosewood (Pterocarpus grandiflora) and Dalbergia austria (white rosewood) This gives consumers more choices and allows some redwood companies to find new ways to find new business opportunities. At present, some unrestricted materials on the market are optimistic, and prices have also risen.  "Four Same" E-commerce  On November 11 this year, it was the day when the e-commerce platform launched the online shopping "carnival", and the home e-commerce platform, actually online, was officially launched. As a traditional store, Actual Home has also officially entered the field of e-commerce, and adheres to the "four common principles" of the same business entity, the same product, the same price and the same service, and is committed to building the first mid-to-high-end O2O e-commerce platform in the domestic household industry.  Functionalism return  The concept of a home ’s life is no longer reflected in the stacking of decorative objects. Consumers ’own living conditions and the functional design of the home have gradually become the first factors considered by designers. For example, the functional space design standards released by Dongyi Risheng and the new products released by Bologna in 2014 have more innovations in storage and ergonomics ... These industry benchmarking companies are sensitive to changes in consumer demand and change them by themselves Cater to market demand.  Product "Micro Innovation"  As far as the furniture industry is concerned, in recent years, due to the impact of the industry ’s overall environment and serious homogenization and other issues, overall sales have shown steady and slow growth. Under such a big trend, many companies began to find their own reasons and concentrate on product innovation. For some traditional furniture manufacturing enterprises that adhere to the consistent style, the development of furniture products can not make earth-shaking changes, so the "micro-innovation" of furniture enterprise products has become a way for enterprises to pursue changes and innovations in their products.  Traditional culture is sought after  As consumer groups become younger and younger, Ming-style furniture with simple shapes and elegant appearance is gradually sought after by consumers. In terms of purchasing mahogany furniture, from the previous popular purchase of a full set of furniture and layout of the entire house, to today's mahogany furniture is more decorative. Most consumers pay more attention to the beauty of classical culture and shape contained in mahogany furniture, and choose to purchase a few pieces of fine taste. There have been more innovative works on the materials and styles of mahogany furniture, and the sense of quality has become the mainstream of the market.  Increased low total price list  Under the influence of the real estate market, small apartments with an area of ​​less than 80 square meters and a decoration amount of less than 100,000 yuan have gradually become the mainstream in the home improvement market. As home improvement companies gradually extend to various market segments, brand home improvement will be highlighted, and the survival space of "home improvement guerrillas" will be compressed, and the entire industry is expected to develop in a standardized and formal direction.  "Experiential" sales  The sales model of traditional furniture stores has now begun to be overexperienced. In the past two years, the "extensive" bulk sales of existing furniture have been impacted by online furniture e-commerce companies, which has been unable to meet the purchasing needs of today's discerning consumers. Many furniture companies present their consumers with a better home experience sales model by upgrading their stores.  The era of furniture information  With the economic development and the advent of the social information era, the informationization of the furniture industry has also entered a leap era. Many furniture companies have introduced advanced enterprise management and production software to make the furniture management of the furniture more standardized, the production process more strict, the consumer's experience, and the interaction with the manufacturer is stronger.  Private custom  In today's increasingly personalized home furnishing, furniture, home building materials and other products, it is necessary to highlight the consumer's personal sense and create an exclusive personal home space to relax the mental pressure, so the "custom" service is created. Rise. The "customized" decoration, Shenghua, Blue Morning and other customized furniture promoted by Dongyi Risheng have complied with the increasingly strong consumer demand, and provide more intimate and accurate "private customized" services for high-end consumers. (Editor: Peter)  China Searun Solar Solution Co., Ltd. , https://www.searunsolar.com
Custom furniture closely follows consumer demand
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