From the resignation of Yao Ming, who was "Ming" Xie Tian, ​​or before that, Yao Ming's career in addition to basketball, but also invested in some industries, but Yao Ming did not degenerate into a businessman, but still maintain a good image. Recently, Yao Ming entered the wine industry. According to Shanghai media reports, Yao Ming will announce the establishment of his own Napa Valley Wine Company, named "Yao Family Wine Company". At present, the company has released the first dry red wine named after Yao Ming, which will be officially sold in the Chinese market next week. The 1.5-liter "Yao Ming Wine" is limited to 1200 bottles and the price is 3,800 yuan. The release of the wine chose to be combined with charity. This is what the hardware industry should learn. Looking at the hardware industry brand marketing from Yao Ming’s entry into the wine industry What kind of connotation the brand gives, largely determines how far the brand can go. For example, Yao Ming is no longer just an ordinary name. Yao Ming's business value is not only dependent on his achievements on the field, but also more about Yao Ming's own personality and trustworthy public image. After retiring, charity and charity became a "golden signboard" elaborately created by the "Yao Team." Similarly, the brand of the hardware industry is very important, such as the Stanley tool. When I heard the name, I naturally think of high quality in my mind. When I participated in the '11 China International Hardware Show, I interviewed the person in charge of a foreign trade company. I am fascinated by the author, saying that my brand has yet to be cultivated, and it is far from the benchmark in the industry. When it comes to the example goal, Stanley is mentioned. It can be seen that the status of the industry is recognized by relevant industry stakeholders. For example, Bosch, Bosch's brand marketing is very exciting, the creative bicycle contest is deeply rooted in the hearts of the people, and gifts for the top ten selections in the hardware industry. The set of exquisite tools is amazing, mentioning the top ten and thinking about Bosch's gift sponsorship. When you mention the Creative Bike Competition, you will also think of Bosch's vitality and creativity. Whether it is to give the brand a culture, quality or creativity, I believe that as long as it is the ultimate, it will become a successful brand. Concerned about surprises Tag: Hardware Industry Brand Marketing Wine Industry Yao Zhi Team Cycling Competition Previous: China's aluminum price and the pain point of the producer Next: How to fight the news marketing war of China's hardware and electrical enterprises Weight Lifting Glove,Pig Leather Glove,Work Glove Rudong Rizhisheng Safety Products Co., Ltd. , http://www.nt-gloves.com
