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Machine tool companies need to pay attention to the domestic mold market
It is understood that in the mold industry, high-end equipment is almost dominated by foreign brands, while medium and low-end equipment, Taiwan's machine tools have a large share. In addition to Hanchuan Machine Tool, Hangzhou Machine Tool and Dalian Machine Tool, there are not many domestic machine tool enterprises that are really famous in the mold industry. From the current situation of the use of machine tools by major mold companies in China: high-end equipment used by state-owned mold companies and foreign-funded mold enterprises are imported from Japan and Europe and the United States, while low-end equipment is purchased from Taiwan; and Jiangsu, Zhejiang and Guangdong In the first place, private mold enterprises with different levels of strength chose domestic or Taiwanese machines (also based on Taiwanese machines) in the early stages of development. Domestic equipment can not meet its production needs in terms of stability and reliability. Taiwanese machines are cheap, reliable and timely, and are favored by Jiangsu and Zhejiang mold enterprises. Therefore, most of them now use Taiwanese machines. Some companies with better development purchase foreign machine tools. With the development of enterprises and the improvement of processing level, the requirements for precision and quality are also higher, which will be difficult for Taiwanese machines. “When I visited the Huangyan Mould Factory, I found that they were introducing new equipment from Japan and Europe.†Cao Yan’an said. The reason for the foreign machine tools in the high-end mold manufacturing equipment, the reason is of course inseparable from their product quality, but also related to their strategy for the Chinese mold market. Foreign mold manufacturing equipment enterprises attach great importance to the Chinese market. An obvious manifestation is that they are more enthusiastic than domestic machine tool companies to participate in the mold exhibition organized by China Die & Mould Industry Association. In 2006, the 11th China International Mold Technology and Equipment Exhibition will reach a scale of 50,000 square meters, and none of the major overseas machine tool factories will be absent. From the last exhibition, the number of foreign machine tool companies accounted for 2/3 of the machine tool exhibitors. On the contrary, many domestic mold equipment companies did not participate. Some enterprises participated in the exhibition despite vigorous mobilization, but the degree of attention was not enough, the booth area was small, and there were not many exhibitors, which did not reflect the brand and momentum of a well-known enterprise. Some internationally renowned machine tool companies such as Makino of Japan attach great importance to the development of the Chinese market, and Mori Seiki has changed its history of focusing only on sales in the European and American markets, and quickly entered the Chinese market, especially the mold market, the first of them established in China. The institute is prepared for mold production. Why domestic machine tool companies are not keen on producing mold equipment It is understood that in 2004 China's total mold output value reached 53 billion yuan, an increase of 18%, mold manufacturing level has been greatly improved, should be driven by the demand for advanced processing technology equipment. In this context, why do domestically produced machine tool factories allow foreign or Taiwanese machine tools to occupy the vast mold market in China for a long time, instead of synchronizing with the mold industry, seize the opportunity to attract the eyes of mold companies? “I found in the visits to domestic mold companies that they are not willing to use domestic CNC machine tools. On the one hand, product quality and reliability are poor, and problems often occur. Second, services are not timely.†Cao Yanan explained the domestic machine tools. When the absence of the mold equipment market is said. According to Qin Hao, deputy secretary-general of China Die & Mould Industry Association, the machine tools used by domestic mold companies can be divided into electric machining machines and gold cutting machines. Among them, the share of electric machine tools in the domestic market is still relatively high. However, the gold cutting machine is not the case, because the machine tool for the mold has higher processing requirements than the part processing, such as in the numerical control system, transmission equipment, precision parameters, etc., which brings great difficulties to the development and design of domestic machine tool enterprises. . In addition, because the production of mold equipment requires machine tool enterprises to increase investment, but also need to adjust the production line to meet the requirements of mold production, which is one of the reasons why many domestic machine tool enterprises are not very keen on the mold market. In recent years, the good macro-trends of the machine tool industry have also made domestic machine tool companies have no time to consider the mold market. In 2004, the sales revenue of China's machine tool industry was 103.2 billion yuan, including 390,000 Metal Cutting Machine tools. The annual output of domestic CNC metal cutting machine tools was 51,861. The industry developed rapidly and the market demand grew steadily. Many companies report that “production tasks are very busy.†From some survey data, it can be seen that the production tasks of the machine tool industry are basically full, and the phenomenon of workers working overtime is more common. Some machine tool factories can only complete 60% of the order quantity. For a period of time, the situation of ordering, production and sales of major enterprises in the machine tool industry will not change, and the one-off contract amount of the mold enterprises is small, unlike some enterprises, there are more than a dozen batch orders at a time. Under this circumstance, the machine tool company believes that the input-output ratio of the mold manufacturing equipment is too small, and it is inevitable that it is not willing to spend time to put into production. “I found out in contact with some machine tool industry leaders that they are really paying attention to the mold market, but the action is not enough. Some people are too busy to take care of this field.†Qin said, “At present, There are about 500 domestic gold-cutting machine tool manufacturers, about 150 CNC machine tool manufacturers, and about 30 CNC machine tools, but the machine tool enterprises entering the mold market are far from reaching this number. It is a pity."