March 29, 2024

The development of the copper door industry

The copper door enterprise must start from the focus of changing a product to win more than a few channels, and then go to the terminal to pay attention to consumers and enter the brand of the consumer group's mind, because changing the cognition is more important than changing the facts!

As the saying goes, the sages are punctual and unobtrusive! The Chinese copper gate enterprises developed in the early stage of reform and opening up, and developed rapidly in the past ten years. It is predicted that the next decade or even longer will become more mature. In the nearly 20 years of development after the wind and rain, the copper gate enterprises have also evolved from product competition, channel competition and terminal competition to today's comprehensive system competition. Competition pressure is getting bigger and bigger, but no matter what age you are in, what kind of competition you encounter, it is a natural law. Tianjin Tongmen Factory believes that the winners are the losers of the king. For the copper gate enterprises, only by constantly keeping up with the social development trend and improving their competitiveness can they be invincible!

Change perceptions of consumers

In the future, China will not only be a world-class copper gate consumer, but also increase its housing capacity by nearly 800 million square meters per year. At the same time, the frequency of changing copper gates will be higher and higher. The main force of consumption has naturally fallen to the 280 million 80s and 90s. But the mainstream consumer groups in the future are that we can't use the experience we used to examine. After all, they grew up in a new era of network information. They have their characteristics: optimistic consumerism, dare to take risks, and consumer purpose emphasizes the pursuit of happiness and enjoyment. Life, not the traditional "sense of achievement." Heavy brand, heavy fashion and willing to pay for it. The emotional and symbolic value of the product far exceeds the material value and use value of the product. The interpretation of low-priced products is no longer a "cost-effective" but "not enough grades"! The copper door enterprises must start from the focus of changing a product to win more than a few channels, and start to pay attention to consumers at the terminal and enter the brand of the consumer group. Going on the road, because changing cognition is more important than changing facts!

Comply with the consumption trends of the society

Due to the development of the Internet age, the rapid transfer of information has dragged us into a decade of economic and emotional times. In the age of lack of information, the accuracy of each information is very high. In today's information flooding, enterprises need to accurately examine and judge information. In the era of homogenization and selection of copper door products, the emotional identity of the brand is often an optional object. Compared with the past, the mainstream consumer groups after 80 and 90 have become more and more critical and more pragmatic. They are willing to spend more on the products they care about the most, and still believe in "one point for the price", and would rather cut spending on other less important product categories. "Upward luxury, downward benefits" has become a trend. The middle price will disappear and the middle class consumption will continue to divide. The consumer market is undergoing polarization and presents two trends: lower consumption and higher consumption. On the one hand, the consumption of high-end brand products has grown by leaps and bounds. On the other hand, online shopping and cheap shopping methods are also forming a wave. If this kind of consumption is in the doldrums, the copper door enterprise is either a processing factory or a brand enterprise, then it depends on your judgment and decision today, and it is even more action!

Building a terminal profit store

For today's copper gate enterprises, there are still many difficulties. It is impractical to enter the top-level comprehensive system competition from the aspects of enterprise resources, energy, technology, social relations, team operations, products and channels. But as long as you have such a forward-looking thinking, you can move from the core point to the ground. This point is the intersection of the company's own situation and development strategy and future consumption trends and social development trends, that is the terminal profit store! Imagine, for the copper door enterprises, if you build each terminal store, operate every store. In order to make every store the most effective profitable store, every store in the company has undergone fundamental changes. Not only the profitable store has become a brand store, but the market where the store is located has also become a corporate brand promotion and base market. The regional storefronts covered by enterprises are continuously connected into a line, and the terminals are not angry, the brand will not be self-reliant! This is also a kind of bottom-up of the copper door enterprises without much investment and large-scale bombing. The most suitable way to promote brand building!

Tianjin Tongmen Factory believes that there are still many difficulties and obstacles in the growth of Tongmen enterprises. Only by maintaining a positive attitude and correct countermeasures can we show advantages in the tide of competition to achieve better development!

This article is compiled from Tianjin Tongmen Factory http://NewsView.asp?ID=314&SortID=13.
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn

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