Tile market hot industry will fight high-end brand battle

With the advent of March and April of each year, the home has been renovated to the high season. In particular, the tile market is extremely hot. However, in the past, the price war was rare in 2012, and instead it was a high-end product-based brand battle. Building materials industry analysts pointed out that the national policy has been controlling the high energy-consuming ceramic companies. With the continuous rise in fuel prices and the relative scarcity of ceramic raw materials, the production costs of ceramic blocks have also been rising. Because of the continuous implementation of prices in previous years, there is almost no profit in most ceramic pots.

With rising costs, companies are faced with losing sales, creating brand new products that are difficult to develop, and aiming at high-end markets with higher profit margins become an inevitable choice for some companies. At present, many of the new products put on the market by many tile manufacturers are in the form of up-converting products that were previously produced. The direct result is that new products in the ceramic tile market are frequent and the surface is prosperous. However, in reality, I am afraid there will be some bubbles.

At present, the ceramic tile industry still faces blindly increasing production of enterprises, the emergence of new enterprises, production warfare and lack of innovation. Due to the fact that the ceramic industry is not yet mature and standardized, and the market demand is large, this provides ample space for many small businesses. However, the competition in the ceramics industry has become increasingly fierce, and raw material prices have remained high. This has also led some companies to use inferior raw materials, reduce their prices and quality, and their product quality is not guaranteed at all. Although the price war is not as intense as it used to be, it still exists. More companies use price strategies to squeeze the same market at home or abroad. They are undoubtedly thirsty, but in the end, they all lose.

The industry believes that how to maintain a healthy development of the ceramic tile industry must be controlled from the source of the ceramic market, targeting the high-end market gradually become the company's development strategy, strengthen the self-discipline of the production company's own behavior, strict control from the raw material to the production process to ensure product The stability of quality also depends on environmental protection. Through efforts to increase the technological content of products, we will increase independent innovation to achieve sustainable development.