April 25, 2024

Want to reverse the situation, plate brand product innovation is critical


China board trading network news:

Xiao Bianyu: In the influx of information, more and more new things people are exposed to, and there is always an unforgiving desire for new and unique things. Therefore, there is a higher demand for the universal plate products. Innovation has long been a development attitude. Today, consumers not only value personalization and innovation, but also pay more attention to environmental protection and safety. So, how should the sheet companies respond?

Want to reverse the situation, product innovation is critical

With the development of the domestic market economy, the large market environment of the domestic plate industry has changed and the market competition has become increasingly fierce. In recent years, the “homogenization” of the plate industry has intensified, and the wave of product design plagiarism is also prevalent. These have seriously hampered the normal development of the sheet industry. In the face of this series of unfavorable industry phenomena, more and more companies are beginning to think about the problem of “innovation”, and innovation has also become a hot word for discussion in the home industry such as sheet metal.

For sheet companies, innovation does not mean talking verbally, shouting slogans. On the one hand, with the rapid social development, people's material and cultural living standards have been increasing year by year. People's demands for plate products have also been changing, and individual needs have become more and more obvious. On the other hand, with the prevalence of numerous marketing tools, the overall fitness and rationality of consumers have been greatly enhanced. Innovation of "concept" may attract consumers for a while, but consumers are not fools and there is no actual innovation. Products, companies can not keep the hearts of consumers.

Optimize innovation mode and avoid staying on the surface

When board companies do product innovations, they must not subvert them at every turn. Innovation is an optimization based on the original, not a complete subversion. Looking at the current plate market, how many so-called innovative singles in the corporate R&D department have been shelved, and how many new products have become burdensome to swallow?

For a general plate company, it does not have the capital, cycle, ability and strength that large companies have to cultivate consumers. When companies do product innovation, they must not play with concepts, and they should never use consumers as fools. Because consumers will only be foolish for a while, they will not be stupid for a lifetime. With the development of information dissemination technology, today's highly developed media will only hit one's own face.

The above information, more plate related information, plate joining, please pay attention to China plate trading network


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